Nike
Op-Ed | Could a Marketplace Solve Fashion’s Supply Chain Challenges?
Covid-19 has put a spotlight on the costly inefficiencies and inflexibilities of the apparel supply chain. A global sourcing platform could help to address these issues, argue Maxine Lim and Becca O'Leary.
Op-Ed | Could a Marketplace Solve Fashion’s Supply Chain Challenges?
Covid-19 has put a spotlight on the costly inefficiencies and inflexibilities of the apparel supply chain. A global sourcing platform could help to address these issues, argue Maxine Lim and Becca O'Leary.
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
Will Covid-19 Change Fashion Photography?
In the face of social distancing measures, photographers have embraced new modes of image-making on platforms like Zoom and FaceTime. But the long-term impact of the crisis could go even deeper.
Will Covid-19 Change Fashion Photography?
In the face of social distancing measures, photographers have embraced new modes of image-making on platforms like Zoom and FaceTime. But the long-term impact of the crisis could go even deeper.
Try Virtual Vouchers Instead of Deep Discounting
Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?
Try Virtual Vouchers Instead of Deep Discounting
Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?
How Are Sports Brands Marketing Without Sports?
Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.
How Are Sports Brands Marketing Without Sports?
Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.
Power Moves | EBay Names CEO, Tapestry Adds to Board
This week, EBay hires a Walmart e-commerce executive to lead the company, while Coach owner Tapestry appoints the former chief executive of Hershey’s to its board.
Power Moves | EBay Names CEO, Tapestry Adds to Board
This week, EBay hires a Walmart e-commerce executive to lead the company, while Coach owner Tapestry appoints the former chief executive of Hershey’s to its board.
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
The New Normal: Digital Is Set For a Step Change
Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
The New Normal: Digital Is Set For a Step Change
Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
The Fitness Fashion Frenzy That Just Got Bigger
As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury goods. At least for a little while.
The Fitness Fashion Frenzy That Just Got Bigger
As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury goods. At least for a little while.