Nike
Nike Plans to Cut Jobs in Digital Push
The planned layoffs come after the company reported a $790 million quarterly net loss, its first in more the two years.
Nike Plans to Cut Jobs in Digital Push
The planned layoffs come after the company reported a $790 million quarterly net loss, its first in more the two years.
Nike Reports Losses After Pandemic Hits Sales Harder Than Expected
A sign of Covid-19's effects on retail, the sportswear giant reported its lowest level of revenue since 2013.
Nike Reports Losses After Pandemic Hits Sales Harder Than Expected
A sign of Covid-19's effects on retail, the sportswear giant reported its lowest level of revenue since 2013.
Inside Michael Jordan's Eight-Year Trademark Battle in China
Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.
Inside Michael Jordan's Eight-Year Trademark Battle in China
Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.
Can Condé Nast Woo Pandemic-Wary Advertisers?
This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.
Can Condé Nast Woo Pandemic-Wary Advertisers?
This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
Michael Jordan's First Air Jordan Sneakers Sold for Record $560,000 at Sotheby's
The auction coincided with the 35th anniversary of the Air Jordan brand.
Michael Jordan's First Air Jordan Sneakers Sold for Record $560,000 at Sotheby's
The auction coincided with the 35th anniversary of the Air Jordan brand.
Nike Warns of Fourth-Quarter Hit From Store Closures
The sportswear giant is boosting e-commerce capabilities to address increased online orders.
Nike Warns of Fourth-Quarter Hit From Store Closures
The sportswear giant is boosting e-commerce capabilities to address increased online orders.