Nike

Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.

Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.

Power Moves | Nike Names New Diversity Chief
This week, Felicia Mayo, former head of diversity at Tesla, replaced Kellie Leonard in a similar role at the American sportswear giant.

Power Moves | Nike Names New Diversity Chief
This week, Felicia Mayo, former head of diversity at Tesla, replaced Kellie Leonard in a similar role at the American sportswear giant.

Nike to Wind Down Operations at Arizona Factory
Citing the impact from coronavirus, the move marks an abrupt turnabout for a project meant to become a state-of-the-art plant for its Nike Air shoe line.

Nike to Wind Down Operations at Arizona Factory
Citing the impact from coronavirus, the move marks an abrupt turnabout for a project meant to become a state-of-the-art plant for its Nike Air shoe line.

Power Moves | Maison Margiela Appoints New CEO, Hermès Creative Director of the Women's Product Universe Steps Down
This week Gianfranco Gianangeli was named chief executive of Maison Margiela, while Hermès veteran Bali Barret announced her departure after 17 years at the company.

Power Moves | Maison Margiela Appoints New CEO, Hermès Creative Director of the Women's Product Universe Steps Down
This week Gianfranco Gianangeli was named chief executive of Maison Margiela, while Hermès veteran Bali Barret announced her departure after 17 years at the company.

Is Forced Uighur Labour in Your Supply Chain?
Fashion brands need to urgently clean up their supply chains as the US and Europe move to legislate against the alleged use of forced Uighur labour in China. Yet some players are still burying their heads in the sand.

Is Forced Uighur Labour in Your Supply Chain?
Fashion brands need to urgently clean up their supply chains as the US and Europe move to legislate against the alleged use of forced Uighur labour in China. Yet some players are still burying their heads in the sand.

Nike Job Cuts Will Cost Up to $250 Million
The layoffs will be part of the retailer's pivot toward e-commerce.

Nike Job Cuts Will Cost Up to $250 Million
The layoffs will be part of the retailer's pivot toward e-commerce.

Weakened Demand at Stores Signals More Trouble for Garment Suppliers
With retailers looking to sell old inventory and seasonless basics, new orders for factories in garment hubs like Bangladesh are down by as much as 45 percent compared to last year.

Weakened Demand at Stores Signals More Trouble for Garment Suppliers
With retailers looking to sell old inventory and seasonless basics, new orders for factories in garment hubs like Bangladesh are down by as much as 45 percent compared to last year.

Case Study | How Lululemon Built Athleisure’s Leading Brand
As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?

Case Study | How Lululemon Built Athleisure’s Leading Brand
As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?

How to Make Your Customer Service Better
Crippled with shipment delays and mountains of returns, brands are crumbling under an influx of inquiries — and losing customers along the way. Here’s how to turn it around.

How to Make Your Customer Service Better
Crippled with shipment delays and mountains of returns, brands are crumbling under an influx of inquiries — and losing customers along the way. Here’s how to turn it around.

Dior's Air Jordans and the Return of Pre-Pandemic Hype
This week, everyone will be talking about the long-delayed release of Dior's Air Jordan sneakers, how the spike in US coronavirus cases affects retail and the path forward for department stores. Get your BoF Professional Cheat Sheet.

Dior's Air Jordans and the Return of Pre-Pandemic Hype
This week, everyone will be talking about the long-delayed release of Dior's Air Jordan sneakers, how the spike in US coronavirus cases affects retail and the path forward for department stores. Get your BoF Professional Cheat Sheet.