Nike
7 Ways to Make E-Commerce More Profitable
As online sales reached new heights in the pandemic, brands are grappling with new burdens on their bottom lines. From savvy inventory distribution to bundling products, here’s how they can keep costs down.
7 Ways to Make E-Commerce More Profitable
As online sales reached new heights in the pandemic, brands are grappling with new burdens on their bottom lines. From savvy inventory distribution to bundling products, here’s how they can keep costs down.
Why Fashion’s Most Vulnerable Companies Have the Most to Gain From a Vaccine
Strong results from Pfizer’s Covid-19 vaccine test sent stocks soaring, particularly for the retailers hardest hit by the pandemic. But the gains may be short-lived, analysts warn.
Why Fashion’s Most Vulnerable Companies Have the Most to Gain From a Vaccine
Strong results from Pfizer’s Covid-19 vaccine test sent stocks soaring, particularly for the retailers hardest hit by the pandemic. But the gains may be short-lived, analysts warn.
Should Brands Play Politics?
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
Should Brands Play Politics?
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
Travis Scott Has Become Corporate America’s Go-To Pitchman
The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.
Travis Scott Has Become Corporate America’s Go-To Pitchman
The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Nike Smashes Sales Estimates Thanks to Rebound in China
Sales in China rose 6 percent while in North America, the company's biggest market, sales fell 2 percent.
Nike Smashes Sales Estimates Thanks to Rebound in China
Sales in China rose 6 percent while in North America, the company's biggest market, sales fell 2 percent.
All Eyes on Prada at Milan Fashion Week
This week, everyone will be talking about the first collection from co-designers Miuccia Prada and Raf Simons, Trump's TikTok ban and a new push to commit brands to improving conditions for garment workers. Get your BoF Professional Cheat Sheet.
All Eyes on Prada at Milan Fashion Week
This week, everyone will be talking about the first collection from co-designers Miuccia Prada and Raf Simons, Trump's TikTok ban and a new push to commit brands to improving conditions for garment workers. Get your BoF Professional Cheat Sheet.
Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.
Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.
The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?
The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?
What Does a US Ban on WeChat Mean for Fashion?
Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.
What Does a US Ban on WeChat Mean for Fashion?
Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.