Nike
What Will Stores Look Like Post-Pandemic?
This week everyone will be talking about the future of retail in a post-pandemic world, the state of the "drop" model and the proliferation of spring sales. Get your BoF Professional Cheat Sheet.
What Will Stores Look Like Post-Pandemic?
This week everyone will be talking about the future of retail in a post-pandemic world, the state of the "drop" model and the proliferation of spring sales. Get your BoF Professional Cheat Sheet.
China’s Battered Fashion Industry Up and Running Again
Green shoots of recovery emerge in China after more than 780 million people endured some level of quarantine for two months. But how long will it take for pre-pandemic levels of spending to return?
China’s Battered Fashion Industry Up and Running Again
Green shoots of recovery emerge in China after more than 780 million people endured some level of quarantine for two months. But how long will it take for pre-pandemic levels of spending to return?
Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
Which Retailers Have Been Hit Hardest by the Covid-19 Crash?
Without a reliable revenue stream, retailers with ample cash on hand are better positioned to weather the storm, analysts say. But some categories are faring better than others, like sportswear and heritage luxury.
Which Retailers Have Been Hit Hardest by the Covid-19 Crash?
Without a reliable revenue stream, retailers with ample cash on hand are better positioned to weather the storm, analysts say. But some categories are faring better than others, like sportswear and heritage luxury.
Nike's Sales Beat Estimates Despite Coronavirus Disruption
The sportswear company saw digital sales increase by 36 percent in the third quarter, following the outbreak.
Nike's Sales Beat Estimates Despite Coronavirus Disruption
The sportswear company saw digital sales increase by 36 percent in the third quarter, following the outbreak.
What China’s Economic Disruption Spells for the Global Fashion Industry
Companies are reeling from the coronavirus’ impact on the Chinese economy, but shockwaves await from markets closer to home.
What China’s Economic Disruption Spells for the Global Fashion Industry
Companies are reeling from the coronavirus’ impact on the Chinese economy, but shockwaves await from markets closer to home.
Nike's Sales Expected to Drop $3.5 Billion
The sportswear giant’s revenue could fall by a third in the fourth quarter due to store closures, supply chain disruptions and the NBA suspension caused by the coronavirus pandemic.
Nike's Sales Expected to Drop $3.5 Billion
The sportswear giant’s revenue could fall by a third in the fourth quarter due to store closures, supply chain disruptions and the NBA suspension caused by the coronavirus pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Nike Temporarily Closes European Headquarters Due to Coronavirus
The sportswear giant’s office in the Netherlands will be shut down following the news that an employee is infected with the virus.
Nike Temporarily Closes European Headquarters Due to Coronavirus
The sportswear giant’s office in the Netherlands will be shut down following the news that an employee is infected with the virus.
How Brands Go Viral On TikTok
Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.
How Brands Go Viral On TikTok
Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.