Nike
Why Fashion Went Silent on Pride This Year
Fearing backlash and boycotts, many large brands have pulled back on pro-LGBTQ displays and collections this month. Smaller rivals see an opportunity to fill the gap.
Why Fashion Went Silent on Pride This Year
Fearing backlash and boycotts, many large brands have pulled back on pro-LGBTQ displays and collections this month. Smaller rivals see an opportunity to fill the gap.
Are Signature Sneakers Still Relevant?
After years of stagnation, the market for signature shoes from basketball stars is heating up again, boosted by a new generation of athletes and fresh challenges to Nike’s dominance from a resurgent Adidas and a host of Chinese brands like Anta and Li-Ning.
Are Signature Sneakers Still Relevant?
After years of stagnation, the market for signature shoes from basketball stars is heating up again, boosted by a new generation of athletes and fresh challenges to Nike’s dominance from a resurgent Adidas and a host of Chinese brands like Anta and Li-Ning.
The Rise of Sportswear’s Challenger Brands, in Four Charts
Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.
The Rise of Sportswear’s Challenger Brands, in Four Charts
Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals
Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals
Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.
Pressure Eases on Nike, But Problems Remain
The sportswear giant posted flat sales in its latest quarterly report, beating Wall Street expectations. To fully recover, the business must demonstrate greater product innovation, analysts say.
Pressure Eases on Nike, But Problems Remain
The sportswear giant posted flat sales in its latest quarterly report, beating Wall Street expectations. To fully recover, the business must demonstrate greater product innovation, analysts say.
Nike, Lululemon and Activewear’s Innovation Problem
The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.
Nike, Lululemon and Activewear’s Innovation Problem
The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.
Nike’s Latest Sports Headache, Explained
FC Barcelona may take its on-field kit and fan merchandise in-house after falling out with Nike. Football industry executives and rival sportswear brands will be watching its next moves closely.
Nike’s Latest Sports Headache, Explained
FC Barcelona may take its on-field kit and fan merchandise in-house after falling out with Nike. Football industry executives and rival sportswear brands will be watching its next moves closely.
Gap, Abercrombie and (Sort of) Nike: Earnings to Watch This Week
Big, mainstream brands report fourth-quarter results, plus what else to watch for in the coming days.
Gap, Abercrombie and (Sort of) Nike: Earnings to Watch This Week
Big, mainstream brands report fourth-quarter results, plus what else to watch for in the coming days.
The Real Reasons LVMH Is Embracing Entertainment
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.
The Real Reasons LVMH Is Embracing Entertainment
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.