Nike
The Debrief | How Nike Ran Off Course
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.
The Debrief | How Nike Ran Off Course
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.
The Debate Over Nike’s CEO Bursts Into the Open
Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike's management to enact a turnaround — and do it sooner than later.
The Debate Over Nike’s CEO Bursts Into the Open
Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike's management to enact a turnaround — and do it sooner than later.
Inside Nike’s Big Marketing Vibe Shift
The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'
Inside Nike’s Big Marketing Vibe Shift
The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'
Fashion’s Sustainability Reality Check
Aspirational environmental goals are colliding with the realities of a volatile market, incoming regulation and shifting politics, threatening fragile progress at a critical time.
Fashion’s Sustainability Reality Check
Aspirational environmental goals are colliding with the realities of a volatile market, incoming regulation and shifting politics, threatening fragile progress at a critical time.
Nike Investors Want Answers on Human Rights Risks
The troubled sportswear giant is under pressure to address alleged failings in its approach to responsible sourcing as it struggles to execute on a turnaround plan amid an Olympics marketing push.
Nike Investors Want Answers on Human Rights Risks
The troubled sportswear giant is under pressure to address alleged failings in its approach to responsible sourcing as it struggles to execute on a turnaround plan amid an Olympics marketing push.
Inside Fashion’s Biggest Olympics Ever
Long the marketing domain of sportswear giants, the 2024 Olympic games in Paris are seeing an influx of fashion advertisers who are getting creative in how they capitalise on one of the few remaining events with massive global impact.
Inside Fashion’s Biggest Olympics Ever
Long the marketing domain of sportswear giants, the 2024 Olympic games in Paris are seeing an influx of fashion advertisers who are getting creative in how they capitalise on one of the few remaining events with massive global impact.
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.
Where Does Nike Go From Here?
With pressure mounting on CEO John Donahoe, the sportswear giant’s precise turnaround plan remains unclear. But the rehiring of Nike veteran Tom Peddie this week offered more clues on the brand’s direction.
Where Does Nike Go From Here?
With pressure mounting on CEO John Donahoe, the sportswear giant’s precise turnaround plan remains unclear. But the rehiring of Nike veteran Tom Peddie this week offered more clues on the brand’s direction.
Nike Bets Its China Comeback on Michael Jordan’s New $1,000 High-Tops
The sportswear giant is betting on Jordan brand’s latest ‘World of Flight’ retail concept in Beijing to kickstart sales in the region, amid increasing competition from home grown players Anta and Li-Ning.
Nike Bets Its China Comeback on Michael Jordan’s New $1,000 High-Tops
The sportswear giant is betting on Jordan brand’s latest ‘World of Flight’ retail concept in Beijing to kickstart sales in the region, amid increasing competition from home grown players Anta and Li-Ning.
This Week: Levi’s, H&M and Nike Try to Clear a Low Bar; Couture Week
The fashion giants are mid-turnaround, but could use strong quarterly results to buy time for their plans to kick in.
This Week: Levi’s, H&M and Nike Try to Clear a Low Bar; Couture Week
The fashion giants are mid-turnaround, but could use strong quarterly results to buy time for their plans to kick in.