Nike
Why It Feels Like Fashion Forgot About Black History Month
Slogan T-shirts, themed sneakers and marketing emails that mention the heritage celebration are rarer this year, as consumers grow tired of cash-in collections and corporate diversity efforts face a backlash. Some brands say they’re steering resources away from flashy gestures and towards more meaningful work.
Why It Feels Like Fashion Forgot About Black History Month
Slogan T-shirts, themed sneakers and marketing emails that mention the heritage celebration are rarer this year, as consumers grow tired of cash-in collections and corporate diversity efforts face a backlash. Some brands say they’re steering resources away from flashy gestures and towards more meaningful work.
The Sneaker Resale Market Is Broken
Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.
The Sneaker Resale Market Is Broken
Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.
Tiger Woods Debuts New Lifestyle Brand Sun Day Red
Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.
Tiger Woods Debuts New Lifestyle Brand Sun Day Red
Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.
How Nike Ran Off Course
Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.
How Nike Ran Off Course
Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.
Retailers Slash Prices on More Nike Sneakers in 2024, Data Shows
The trend marks a break from the past, when Nike retailers enjoyed the ability to sell through their Nike inventory at full price.
Retailers Slash Prices on More Nike Sneakers in 2024, Data Shows
The trend marks a break from the past, when Nike retailers enjoyed the ability to sell through their Nike inventory at full price.
Bots Aren’t to Blame for Everything
There’s a reason aside from technological competition that shoppers can’t always get the sneakers or other products they want during drops. Brands want it that way.
Bots Aren’t to Blame for Everything
There’s a reason aside from technological competition that shoppers can’t always get the sneakers or other products they want during drops. Brands want it that way.
Nike to Axe Hundreds of Jobs in Bid to Save $2 Billion Amid Sales Slump
The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.
Nike to Axe Hundreds of Jobs in Bid to Save $2 Billion Amid Sales Slump
The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.
The Category Where Nike Is Racing to Catch Up
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
The Category Where Nike Is Racing to Catch Up
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
The Year Ahead: The Future of Fashion Deal-Making
For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.
The Year Ahead: The Future of Fashion Deal-Making
For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.
Do Brands Need Chief Digital Officers?
The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.
Do Brands Need Chief Digital Officers?
The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.