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Latest News & Analysis
Luxury

Prada Q3 Revenue Up 1%, as Miu Miu Sales Drop for First Time in Four Years

The luxury group’s results reflect a wider industry slowdown marked by subdued demand in Mainland China.



Sustainability

Why So Many Fashion Brands Are Upcycling

From Miu Miu to Coach, upcycling is moving beyond sustainability capsules into mainstream fashion as brands highlight the design and uniqueness of their products as much as — if not more than — their sustainability benefits.


Luxury

Prada Group Sales Growth Suggests Soft Landing for Miu Miu

Quarterly sales from Miu Miu grew 3 percent, in line with the previous quarter, as growth slows at the fashion house after a period of outpacing the sector.


Workplace & Talent

The Most Desirable Fashion Companies to Work for in 2026

Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.


Global Markets

The Chinese Photographers Global Brands Are Banking On

Once known primarily for local assignments, Chinese fashion photographers like Julian Song and Annie Lai are now landing global campaigns for brands from Hermès to Gucci on the strength of their artistry and broader appeal.


Marketing

How Books Became Fashion’s Favourite Flex

Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age of visual overload and AI slop. Which strategies have substance?


Luxury

Prada Posts Modest Q1 Growth as Miu Miu Cools

Revenue advanced 3% as broader sector softness and geopolitical pressures weighed on performance.


Retail

How Gen Z’s Personal Style Obsession Is Changing Fashion

The permanence of digital footprints and a lack of real-life community have historically crippled Gen Z’s sense of individuality when getting dressed. But they’re increasingly preoccupied by what constitutes singularly good taste.


Fashion Week

Fashion and the Forces of Nature

Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.