Louis Vuitton
What’s Selling in Trumpland, USA
Consumers of luxury goods in the wealthiest areas of the country that voted for Donald Trump favour traditional labels including Chanel, Louis Vuitton and David Yurman.
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
A Nothing-To-Lose Kick at Louis Vuitton
It felt like a breakthrough for Nicolas Ghesquière. If the brand’s raison d'être is travel, he’d certainly found his own way into the idea: time, not place.
Louis Vuitton and Hermès Lead Interbrand Ranking, as Ralph Lauren Drops Off
BoF can exclusively reveal Interbrand’s Best Global Brands 2017. Among luxury players, Louis Vuitton held its top position, while Hermès and Gucci climbed, Burberry and Prada slipped, and Ralph Lauren dropped off the list entirely.
Inside the Millennial Mind of Selena Gomez
The pop superstar speaks to BoF's Imran Amed about mental health, the power of authenticity, aligning herself with Coach and why it’s important to separate what you can see on your phone from real life.
Louis Vuitton Launches E-Commerce in China
The LVMH-owned French fashion house has launched an e-commerce website in China to tap a booming online shopping market.
Bits & Bytes | Adidas Launches Lifestyle App, Amazon Leads 'Try Before You Buy' Trend
This week, why the Adidas 'All Day' App is more than just a fitness tracker, while Amazon leads the pack in a new online shopping trend.
BoF Exclusive | Louis Vuitton Launches Smartwatch
Louis Vuitton is the latest luxury brand to jump on the wearable tech bandwagon with the launch of its first smartwatch. Will it work?
Can Streetwear Collaborations Make Luxury Brands Cooler?
In search of newness and cool, luxury brands like Louis Vuitton, Burberry and Tommy Hilfiger are collaborating with streetwear labels such as Supreme, Gosha Rubchinskiy and Vetements.
World-Hopping at Louis Vuitton
Kim Jones said collaborations with the Chapman Brothers and Supreme made him keen to refresh his relationship with his old customers.