Louis Vuitton

Are Luxury Brands Overexposed?
Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.

Are Luxury Brands Overexposed?
Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.

Op-Ed | Banking Crises Are a Bad Look for Louis Vuitton and Gucci
The recent banking drama, starting with Silicon Valley Bank earlier in the month and spreading to Credit Suisse Group AG last week, has roiled markets, sparking fears of further contagion.

Op-Ed | Banking Crises Are a Bad Look for Louis Vuitton and Gucci
The recent banking drama, starting with Silicon Valley Bank earlier in the month and spreading to Credit Suisse Group AG last week, has roiled markets, sparking fears of further contagion.

At Paris Fashion Week, Less Was More
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.

At Paris Fashion Week, Less Was More
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.

At Vuitton and Sacai, the Art of Contradiction
Designers Nicolas Ghesquière and Chitose Abe prefer it when things aren’t what they seem, writes Tim Blanks.

At Vuitton and Sacai, the Art of Contradiction
Designers Nicolas Ghesquière and Chitose Abe prefer it when things aren’t what they seem, writes Tim Blanks.

Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?
Reactions were mixed to the brand's move to appoint a non-designer as men's creative director. But cultural strategies that stretch beyond fashion may be increasingly pivotal for brands at Vuitton's scale.

Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?
Reactions were mixed to the brand's move to appoint a non-designer as men's creative director. But cultural strategies that stretch beyond fashion may be increasingly pivotal for brands at Vuitton's scale.

Op-Ed | Go Big or Go Hyper-Niche
Powerful shifts in media-technology are rewriting the playbook for building a fashion brand in 2023, argues Thom Bettridge.

Op-Ed | Go Big or Go Hyper-Niche
Powerful shifts in media-technology are rewriting the playbook for building a fashion brand in 2023, argues Thom Bettridge.

Confirmed: Pharrell Williams Will Usher in a New Era at Vuitton Men’s
The celebrity music producer has been appointed men’s creative director at luxury’s biggest brand in the first big move by new CEO Pietro Beccari.

Confirmed: Pharrell Williams Will Usher in a New Era at Vuitton Men’s
The celebrity music producer has been appointed men’s creative director at luxury’s biggest brand in the first big move by new CEO Pietro Beccari.

How I Became... Chief Executive of Hodinkee
From working on the shop floor at Louis Vuitton to holding executive roles at Tag Heuer, Cartier, Tesla and Farfetch, Jeffery Fowler shares his career advice on advancing through the ranks in luxury retail.

How I Became... Chief Executive of Hodinkee
From working on the shop floor at Louis Vuitton to holding executive roles at Tag Heuer, Cartier, Tesla and Farfetch, Jeffery Fowler shares his career advice on advancing through the ranks in luxury retail.

Louis Vuitton Seeks the Spotlight — Designer or Not
A performance by pop superstar Rosalía made Louis Vuitton’s menswear show a memorable spectacle, even as the brand has yet to name a successor to designer Virgil Abloh.

Louis Vuitton Seeks the Spotlight — Designer or Not
A performance by pop superstar Rosalía made Louis Vuitton’s menswear show a memorable spectacle, even as the brand has yet to name a successor to designer Virgil Abloh.

At Louis Vuitton, a New CEO’s Mission
This week, Dior’s Pietro Beccari was named CEO of LVMH flagship Louis Vuitton, luxury’s biggest brand with €20 billion in annual sales. The job comes with high stakes and big shoes to fill.

At Louis Vuitton, a New CEO’s Mission
This week, Dior’s Pietro Beccari was named CEO of LVMH flagship Louis Vuitton, luxury’s biggest brand with €20 billion in annual sales. The job comes with high stakes and big shoes to fill.