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Louis Vuitton

Louis Vuitton
Marketing

How Luxury Finally Cracked TikTok

Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.

Marketing

How Luxury Finally Cracked TikTok

Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.


Luxury

Where Did Luxury’s Aspirational Shoppers Go?

After years of fuelling growth at luxury brands, the consumer segment group — which typically opts for entry-level accessories — pulled back sharply on spending in the first quarter of 2023. BoF unpacks what happened and what’s to come.

Luxury

Where Did Luxury’s Aspirational Shoppers Go?

After years of fuelling growth at luxury brands, the consumer segment group — which typically opts for entry-level accessories — pulled back sharply on spending in the first quarter of 2023. BoF unpacks what happened and what’s to come.


Luxury

Louis Vuitton, Jean Arnault, and Big Watchmaking Ambitions

Can luxury fashion’s biggest brand become a fine watchmaking powerhouse? Jean Arnault is betting on the relaunched Tambour model to lead a push upmarket.

Luxury

Louis Vuitton, Jean Arnault, and Big Watchmaking Ambitions

Can luxury fashion’s biggest brand become a fine watchmaking powerhouse? Jean Arnault is betting on the relaunched Tambour model to lead a push upmarket.


Luxury

Imran Amed & Luca Solca: How Big Luxury Dominates Fashion

Courtesy of System Magazine, BoF’s Imran Amed and Bernstein analyst Luca Solca discuss how the biggest French luxury companies dominate the fashion industry. ‘They control the whole ecosystem; they have a lock on it.’

Luxury

Imran Amed & Luca Solca: How Big Luxury Dominates Fashion

Courtesy of System Magazine, BoF’s Imran Amed and Bernstein analyst Luca Solca discuss how the biggest French luxury companies dominate the fashion industry. ‘They control the whole ecosystem; they have a lock on it.’


Sustainability

In Copenhagen, Regulators and LVMH’s Luxury-Only Climate Pact

This week at fashion’s annual sustainability gathering, luxury giant LVMH called for a luxury-only sustainability initiative, while policymakers pressed for an end to throwaway fast fashion.

Sustainability

In Copenhagen, Regulators and LVMH’s Luxury-Only Climate Pact

This week at fashion’s annual sustainability gathering, luxury giant LVMH called for a luxury-only sustainability initiative, while policymakers pressed for an end to throwaway fast fashion.


Luxury

LVMH Emerges as ESG Magnet With $17 Billion Stake

The world’s biggest producer of luxury goods has emerged as a favourite among fund managers marketing themselves as promoters of environmental and social goals.

Luxury

LVMH Emerges as ESG Magnet With $17 Billion Stake

The world’s biggest producer of luxury goods has emerged as a favourite among fund managers marketing themselves as promoters of environmental and social goals.


Fashion Week

At Men’s Fashion Week, Postcards From Paris

The Paris menswear shows had a postcard-like feel, but there were standouts that proposed a shift in dress as well as a spectacle, writes Angelo Flaccavento.

Fashion Week

At Men’s Fashion Week, Postcards From Paris

The Paris menswear shows had a postcard-like feel, but there were standouts that proposed a shift in dress as well as a spectacle, writes Angelo Flaccavento.


Fashion Week

Pharrell at Louis Vuitton: When Fashion Became Entertainment

The creative polymath’s debut show aimed to cement Louis Vuitton’s positioning as a purveyor not just of fashion, but culture writ large.

Fashion Week

Pharrell at Louis Vuitton: When Fashion Became Entertainment

The creative polymath’s debut show aimed to cement Louis Vuitton’s positioning as a purveyor not just of fashion, but culture writ large.


Luxury

Hong Kong’s Biggest Mall Amps Up Luxury Appeal to Compete for Shoppers

The long lines of customers outside Chanel and Louis Vuitton stores on Hong Kong’s Canton Road are finally back, and the city’s biggest mall operator is trying to get them to spend like before.

Luxury

Hong Kong’s Biggest Mall Amps Up Luxury Appeal to Compete for Shoppers

The long lines of customers outside Chanel and Louis Vuitton stores on Hong Kong’s Canton Road are finally back, and the city’s biggest mall operator is trying to get them to spend like before.


Global Markets

Is This Luxury’s Watershed Moment in India?

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

Global Markets

Is This Luxury’s Watershed Moment in India?

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.