Louis Vuitton
The BoF Podcast | Es Devlin on Collaboration, Creativity and Stage Craft
The pioneering set designer speaks to BoF founder and editor-in-chief Imran Amed about how she’s set the stage for some of fashion’s most talked-about immersive experiences.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Why Thai Celebrities Are Fashion’s New Power Players
Global luxury brands are signing celebrity ambassadors from Thailand to tap into rising local demand and leverage the stars’ growing appeal across the wider Asia region.
Pharrell Williams: The Future of Luxury Is ‘Freedom’
With his first Louis Vuitton men’s show behind him, BoF 500 cover star Pharrell Williams shares his long-term vision for the future of Louis Vuitton, and luxury itself, with BoF’s Imran Amed.
Luxury Fashion’s Designer Diversity Problem Persists
Despite major hires like Chanel’s Virginie Viard and Louis Vuitton’s Pharrell Williams, gender parity and racial diversity in top creative roles remain urgent problems.
Paris Days Seven and Eight: Brands’ New Day
Balenciaga, Valentino and Louis Vuitton all have their issues, writes Tim Blanks.
LVMH, Gucci to Expand in India With New Outlets in Reliance’s Luxury Mall
Reliance plans to open top-end luxury mall in Mumbai with LVMH and Kering brands set to open stores, marking retail expansion for brands in India.
Why Luxury Brands Are Betting Big on Tennis
A new generation of more diverse, social media-savvy champions has entered the sport as brands like Louis Vuitton and Gucci increase their investments in ‘cultural’ marketing strategies that tap into consumer interests beyond red carpets.
How Luxury Finally Cracked TikTok
Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.
Where Did Luxury’s Aspirational Shoppers Go?
After years of fuelling growth at luxury brands, the consumer segment group — which typically opts for entry-level accessories — pulled back sharply on spending in the first quarter of 2023. BoF unpacks what happened and what’s to come.