Louis Vuitton
At Paris Fashion Week, Less Was More
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.
At Vuitton and Sacai, the Art of Contradiction
Designers Nicolas Ghesquière and Chitose Abe prefer it when things aren’t what they seem, writes Tim Blanks.
Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?
Reactions were mixed to the brand's move to appoint a non-designer as men's creative director. But cultural strategies that stretch beyond fashion may be increasingly pivotal for brands at Vuitton's scale.
Op-Ed | Go Big or Go Hyper-Niche
Powerful shifts in media-technology are rewriting the playbook for building a fashion brand in 2023, argues Thom Bettridge.
Confirmed: Pharrell Williams Will Usher in a New Era at Vuitton Men’s
The celebrity music producer has been appointed men’s creative director at luxury’s biggest brand in the first big move by new CEO Pietro Beccari.
How I Became... Chief Executive of Hodinkee
From working on the shop floor at Louis Vuitton to holding executive roles at Tag Heuer, Cartier, Tesla and Farfetch, Jeffery Fowler shares his career advice on advancing through the ranks in luxury retail.
Louis Vuitton Seeks the Spotlight — Designer or Not
A performance by pop superstar Rosalía made Louis Vuitton’s menswear show a memorable spectacle, even as the brand has yet to name a successor to designer Virgil Abloh.
At Louis Vuitton, a New CEO’s Mission
This week, Dior’s Pietro Beccari was named CEO of LVMH flagship Louis Vuitton, luxury’s biggest brand with €20 billion in annual sales. The job comes with high stakes and big shoes to fill.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
The Strategy Behind Louis Vuitton’s Viral Football Campaign
A luggage campaign harnessed the power of football superstars Cristiano Ronaldo and Lionel Messi to earn the most Instagram ‘likes’ ever, while sidestepping World Cup controversy and staking out precious brand territory.