Launchmetrics
When Does It Pay to Let Celebrities Hijack the Runway?
The very thing that boosts brand exposure during fashion week could threaten a luxury house’s most valuable asset. Especially in markets like China.
Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold
The Italian luxury label resurrected the iconic 'jungle' dress worn by Jennifer Lopez two decades ago in a show that did double duty as a promo for Google products.
How Luxury Brands Are Raising the Stakes on Instagram
But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.
Remembering Lagerfeld and Lanvin's Next Chapter at Paris Fashion Week
This week, everyone will be talking about Paris Fashion Week, the Oscars and the future of red carpet dressing and a wave of earnings reports from troubled retailers. Read our BoF Professional Cheat Sheet.
Does Oscars Fashion Still Matter?
As the cultural power of Hollywood continues to decline, red-carpet dressing isn’t what it used to be, writes Amy Odell.
Here’s What It Takes to Get Buzz at Fashion Week
Designers must invest more in their own social media channels, rather than over-relying on influencers, according to a new report by Launchmetrics.
It's Time To Pull The Plug on (Some) Men's Fashion Weeks
Dedicated men's fashion weeks in New York and London no longer hold the value that they once did. It's time to change with the market.
Announcing Launchmetrics, Poiret, Columbia College Chicago and Athletic Propulsion Labs
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Can Paris Grow Its Fashion-Tech Game?
Backed by the likes of President Macron and LVMH, the world’s fashion capital is rolling out the red carpet for tech start-ups as well as designer labels. BoF goes behind the hype.
Why Nike Is Unafraid to Take Sides in America’s Culture Wars
The sportswear giant’s decision to feature polarising American football quarterback Colin Kaepernick in its advertising, inciting threats of a boycott and antagonising US president Trump, may be one of its smartest marketing moves yet.