Launchmetrics
Launchmetrics Raises $50 Million, Aims to Quadruple Business
The technology and data analytics provider aims to expand into Asia and the Middle East and grow revenue from $25 to $100 million in four years.
Ivan Bart Rethinks IMG’s Approach to Fashion Week
The executive, who now oversees IMG’s global fashion event business, says providing a platform for conversation is the key to regaining the agency’s grip on New York Fashion Week.
Has Fashion Week’s Influencer Bubble Finally Burst?
Aspiring show attendees calling themselves 'influencers' flood the inboxes of PRs with requests for invites each season.
New York Fashion Week's New Look
This week, everyone will be talking about who's showing — and who isn't — at New York Fashion Week, how runway models are treated and the push for size inclusivity. Read our BoF Professional Cheat Sheet.
Fashion GPS Founder's Fashion-Tech Journey
Eddie Mullon turned a side project into a business that revolutionised fashion PR. Now, he’s giving back to his native Malawi.
Amazon & Nordstrom: A Tale of Two Sales
This Monday, everyone will be talking about Amazon and Nordstrom's biggest sales of the year, Anna Wintour's Air Jordans and Kylie Cosmetics' eye-popping valuation. Read our Cheat Sheet.
5 Ways Brands Can Stand Out On Social Media
As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.
With Privacy Changes, Instagram Upsets Influencer Economy
As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.
Brands Boost Influencer Marketing Budgets
A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity.
Launchmetrics Acquires Style Coalition
The acquisition is part of a strategy for Launchmetrics to become a one-stop shop for brands and influencers to track the digital reach of campaigns.