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How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.
How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.
What Happened to Rethinking the Fashion System?
For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.
What Happened to Rethinking the Fashion System?
For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.
Digital Fashion Weeks Are Here: Have You RSVPed?
This week, everyone will be talking about the digital haute couture and men's shows in Paris, the growing advertiser boycott of Facebook and Instagram and a second wave of retail layoffs. Get your BoF Professional Cheat Sheet.
Digital Fashion Weeks Are Here: Have You RSVPed?
This week, everyone will be talking about the digital haute couture and men's shows in Paris, the growing advertiser boycott of Facebook and Instagram and a second wave of retail layoffs. Get your BoF Professional Cheat Sheet.
Why Luxury Brands Aren't Giving Up on Fashion Month
Major luxury houses are moving ahead with plans for live fashion shows in September despite coronavirus uncertainty.
Why Luxury Brands Aren't Giving Up on Fashion Month
Major luxury houses are moving ahead with plans for live fashion shows in September despite coronavirus uncertainty.
Instagram Hustles to Become Global Hub for Digital Fashion Shows
The platform’s fashion team, led by Vice President of Fashion Partnerships Eva Chen, released a guide for presenting collections digitally as brands grapple with how to translate the runway online. Will it give Instagram a leg up against hungry competitors?
Instagram Hustles to Become Global Hub for Digital Fashion Shows
The platform’s fashion team, led by Vice President of Fashion Partnerships Eva Chen, released a guide for presenting collections digitally as brands grapple with how to translate the runway online. Will it give Instagram a leg up against hungry competitors?
Why Luxury Came to the Rescue
To support the fight against Covid-19, European fashion companies have been doing everything from producing hand sanitiser to building new hospital wings. What’s driving these wartime-like efforts?
Why Luxury Came to the Rescue
To support the fight against Covid-19, European fashion companies have been doing everything from producing hand sanitiser to building new hospital wings. What’s driving these wartime-like efforts?
10 Ways to Win on Social
Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.
10 Ways to Win on Social
Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.
When Does It Pay to Let Celebrities Hijack the Runway?
The very thing that boosts brand exposure during fashion week could threaten a luxury house’s most valuable asset. Especially in markets like China.
When Does It Pay to Let Celebrities Hijack the Runway?
The very thing that boosts brand exposure during fashion week could threaten a luxury house’s most valuable asset. Especially in markets like China.
Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold
The Italian luxury label resurrected the iconic 'jungle' dress worn by Jennifer Lopez two decades ago in a show that did double duty as a promo for Google products.
Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold
The Italian luxury label resurrected the iconic 'jungle' dress worn by Jennifer Lopez two decades ago in a show that did double duty as a promo for Google products.
How Luxury Brands Are Raising the Stakes on Instagram
But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.
How Luxury Brands Are Raising the Stakes on Instagram
But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.