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For These Brands, Resisting the DTC Playbook Paid Off
A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.
For These Brands, Resisting the DTC Playbook Paid Off
A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.
How Weird Shoes Became a Business Strategy
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
How Weird Shoes Became a Business Strategy
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
How New York’s Minimalists Are Adapting to a Maximalist World
New York’s history with sleek, streamlined style is well-documented, and in recent years, has birthed a number of brands offering their own take on the aesthetic. But as louder fashion bubbles back up, these brands must find ways to go bolder without sacrificing their identity.
How New York’s Minimalists Are Adapting to a Maximalist World
New York’s history with sleek, streamlined style is well-documented, and in recent years, has birthed a number of brands offering their own take on the aesthetic. But as louder fashion bubbles back up, these brands must find ways to go bolder without sacrificing their identity.
In New York, Practicality and Pragmatism
At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.
In New York, Practicality and Pragmatism
At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.
Can New York Fashion Meet the Moment?
At New York Fashion Week, designers offered aesthetic antidotes to a troubled time with everything from chic sobriety to take-no-prisoners glamour, writes Lynn Yaeger.
Can New York Fashion Meet the Moment?
At New York Fashion Week, designers offered aesthetic antidotes to a troubled time with everything from chic sobriety to take-no-prisoners glamour, writes Lynn Yaeger.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
Why We Can’t Stop Talking About Khaite
Founder and creative director Catherine Holstein has learned firsthand that with great success comes even greater scrutiny. At her downtown Manhattan office, she opened up about what drives her designs, what’s next for the buzzy label and why she’ll never leave New York.
Why We Can’t Stop Talking About Khaite
Founder and creative director Catherine Holstein has learned firsthand that with great success comes even greater scrutiny. At her downtown Manhattan office, she opened up about what drives her designs, what’s next for the buzzy label and why she’ll never leave New York.
What Does the American Dream Look Like Today?
On the first three days of New York Fashion Week, runways full of perfectly respectable clothes were punctuated by flashes of something more eloquent, writes Lynn Yaeger.
What Does the American Dream Look Like Today?
On the first three days of New York Fashion Week, runways full of perfectly respectable clothes were punctuated by flashes of something more eloquent, writes Lynn Yaeger.