Who Will Win the Digital Fashion Week Battle?
Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?
Who Will Win the Digital Fashion Week Battle?
Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?
Can Instagram Own Fashion Week?
This week, Instagram’s top fashion liaison Eva Chen released a playbook for staging digital fashion shows on the platform, signalling the beginning of the end for a one-size-fits-all approach to fashion week.
Can Instagram Own Fashion Week?
This week, Instagram’s top fashion liaison Eva Chen released a playbook for staging digital fashion shows on the platform, signalling the beginning of the end for a one-size-fits-all approach to fashion week.
The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.
The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.
For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars
From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.
For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars
From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.
Instagram Hustles to Become Global Hub for Digital Fashion Shows
The platform’s fashion team, led by Vice President of Fashion Partnerships Eva Chen, released a guide for presenting collections digitally as brands grapple with how to translate the runway online. Will it give Instagram a leg up against hungry competitors?
Instagram Hustles to Become Global Hub for Digital Fashion Shows
The platform’s fashion team, led by Vice President of Fashion Partnerships Eva Chen, released a guide for presenting collections digitally as brands grapple with how to translate the runway online. Will it give Instagram a leg up against hungry competitors?
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
TikTok Is Coming For New York Fashion Week
The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.
TikTok Is Coming For New York Fashion Week
The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
10 Ways to Win on Social
Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.
10 Ways to Win on Social
Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.