What Facebook’s New Tools Mean for the Influencer Marketing Industry
The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands.
What Facebook’s New Tools Mean for the Influencer Marketing Industry
The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands.
The Secret Way People Buy and Sell Secondhand Clothes
Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.
The Secret Way People Buy and Sell Secondhand Clothes
Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.
Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup
However it plays out, the industry stands to benefit.
What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup
However it plays out, the industry stands to benefit.
Why Social Media Advertising Is Still Necessary
Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.
Why Social Media Advertising Is Still Necessary
Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.
Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.
Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.
Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.
Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.
Facebook Launches TikTok-Like Product Inside Instagram
The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.
Facebook Launches TikTok-Like Product Inside Instagram
The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.
Digital Fashion Weeks Are Here: Have You RSVPed?
This week, everyone will be talking about the digital haute couture and men's shows in Paris, the growing advertiser boycott of Facebook and Instagram and a second wave of retail layoffs. Get your BoF Professional Cheat Sheet.
Digital Fashion Weeks Are Here: Have You RSVPed?
This week, everyone will be talking about the digital haute couture and men's shows in Paris, the growing advertiser boycott of Facebook and Instagram and a second wave of retail layoffs. Get your BoF Professional Cheat Sheet.
Is Facebook Too Big for Fashion Brands to Boycott?
As the call to cancel paid advertising on the social media’s various platforms reaches a tipping point, small to mid-size fashion brands must evaluate where they draw the line between their values and sales.
Is Facebook Too Big for Fashion Brands to Boycott?
As the call to cancel paid advertising on the social media’s various platforms reaches a tipping point, small to mid-size fashion brands must evaluate where they draw the line between their values and sales.
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.