Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
The TikTok Thrifters Opening Physical Stores
Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.
The TikTok Thrifters Opening Physical Stores
Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.
The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.
The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.
Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
Beauty’s Big Data Opportunity
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.
Beauty’s Big Data Opportunity
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.
Why Instagram Still Isn’t a Shopping Destination
Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.
Why Instagram Still Isn’t a Shopping Destination
Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.
What Facebook’s New Tools Mean for the Influencer Marketing Industry
The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands.
What Facebook’s New Tools Mean for the Influencer Marketing Industry
The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands.
The Secret Way People Buy and Sell Secondhand Clothes
Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.
The Secret Way People Buy and Sell Secondhand Clothes
Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.
Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup
However it plays out, the industry stands to benefit.
What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup
However it plays out, the industry stands to benefit.