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Instagram

Technology

Fashion Should Pay Attention to Instagram’s Content Troubles

Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.

Technology

Fashion Should Pay Attention to Instagram’s Content Troubles

Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.


Technology

Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store

Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.

Technology

Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store

Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.


Technology

What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media

The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.

Technology

What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media

The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.


Marketing

What Is the Point of Instagram’s Product Tags?

The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.

Marketing

What Is the Point of Instagram’s Product Tags?

The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.


Marketing

Case Study | The Complete Guide to Influencer Marketing

As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.

Marketing

Case Study | The Complete Guide to Influencer Marketing

As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.


Retail

The TikTok Thrifters Opening Physical Stores

Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.

Retail

The TikTok Thrifters Opening Physical Stores

Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.


Marketing

The Instagrammer Who Became a Fashion Powerbroker

A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.

Marketing

The Instagrammer Who Became a Fashion Powerbroker

A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.


Marketing

Can Brands Make Instagram Less Toxic?

Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.

Marketing

Can Brands Make Instagram Less Toxic?

Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.


Beauty

Beauty’s Big Data Opportunity

Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.

Beauty

Beauty’s Big Data Opportunity

Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.


Retail

Why Instagram Still Isn’t a Shopping Destination

Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.

Retail

Why Instagram Still Isn’t a Shopping Destination

Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.