The EU’s New Rules on Personalised Social Media Feeds, Explained
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
The EU’s New Rules on Personalised Social Media Feeds, Explained
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
Unravelling What Threads Means for Fashion
Brands including Nike, American Eagle and Fashion Nova have jumped on Meta’s Twitter alternative, but the app has yet to prove its staying power or that it offers real benefits to fashion brands.
Unravelling What Threads Means for Fashion
Brands including Nike, American Eagle and Fashion Nova have jumped on Meta’s Twitter alternative, but the app has yet to prove its staying power or that it offers real benefits to fashion brands.
Threads: What Fashion Needs to Know About Meta’s New Twitter Challenger
Meta’s social network, which launched Wednesday, is the biggest competitor yet to the Elon Musk-owned platform and potentially gives fashion an important new channel for reaching audiences.
Threads: What Fashion Needs to Know About Meta’s New Twitter Challenger
Meta’s social network, which launched Wednesday, is the biggest competitor yet to the Elon Musk-owned platform and potentially gives fashion an important new channel for reaching audiences.
The Future of Performance Marketing
Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.
The Future of Performance Marketing
Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.
What Fashion Needs to Know About Lemon8
TikTok parent company ByteDance has already proved it can build a social media platform that dictates what users will watch. Now, it’s created an app to influence what they buy.
What Fashion Needs to Know About Lemon8
TikTok parent company ByteDance has already proved it can build a social media platform that dictates what users will watch. Now, it’s created an app to influence what they buy.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Why Digital Brands Are Lukewarm on Social Commerce
Instagram, fashion’s long-time favourite social media destination, will soon scale back its commerce efforts, leaving merchants that use the platform’s shopping features to reconfigure their social commerce strategies.
Why Digital Brands Are Lukewarm on Social Commerce
Instagram, fashion’s long-time favourite social media destination, will soon scale back its commerce efforts, leaving merchants that use the platform’s shopping features to reconfigure their social commerce strategies.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
How TikTok Won Over Fashion
Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.
How TikTok Won Over Fashion
Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.