Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.
Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
Hiding ‘Likes’ Is Good for the Influencer Economy
The anticipated change to the way Instagram displays engagement could drive positive outcomes for influencers, followers and marketers, argues Amy Odell.
Hiding ‘Likes’ Is Good for the Influencer Economy
The anticipated change to the way Instagram displays engagement could drive positive outcomes for influencers, followers and marketers, argues Amy Odell.
Instagram Introduces Threads, Taking on Snapchat Messaging
The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.
Instagram Introduces Threads, Taking on Snapchat Messaging
The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.
Instagram Does Matter in China. Here's How Brands Can Use It.
The app may be blocked, but it can still boost a brand’s presence in the mainland.
Instagram Does Matter in China. Here's How Brands Can Use It.
The app may be blocked, but it can still boost a brand’s presence in the mainland.
The Golden Age of Instagram Marketing Is Over
Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.
The Golden Age of Instagram Marketing Is Over
Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
How Will Fashion Find Validation Without Instagram Likes?
The move will cause brands to shift from paying influencers for sponsored posts toward more paid advertising.
How Will Fashion Find Validation Without Instagram Likes?
The move will cause brands to shift from paying influencers for sponsored posts toward more paid advertising.
Why the Fur Industry Is Betting on Influencers
Global fur sales fell to $33 billion last year, down from $40 billion in 2015. Now, Saga Furs, which provides fur for numerous high fashion houses, is turning to influencers like Bryanboy to turn the tide.
Why the Fur Industry Is Betting on Influencers
Global fur sales fell to $33 billion last year, down from $40 billion in 2015. Now, Saga Furs, which provides fur for numerous high fashion houses, is turning to influencers like Bryanboy to turn the tide.
How Luxury Brands Are Raising the Stakes on Instagram
But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.
How Luxury Brands Are Raising the Stakes on Instagram
But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.