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Is Fashion Stuck in Its Simulation Era?
A garment’s image has become more important than the garment itself, commentator Eugene Rabkin argues in a new book. While technology helped create this situation, it could also be part of the solution.
Is Fashion Stuck in Its Simulation Era?
A garment’s image has become more important than the garment itself, commentator Eugene Rabkin argues in a new book. While technology helped create this situation, it could also be part of the solution.
Caution: Marketing Roadblocks Ahead
This week, Meta agreed to pay up to $17 billion and implement significant changes to Facebook and Instagram to resolve claims that its platforms endangered children, with big implications for the social media industry and the marketers who depend on it.
Caution: Marketing Roadblocks Ahead
This week, Meta agreed to pay up to $17 billion and implement significant changes to Facebook and Instagram to resolve claims that its platforms endangered children, with big implications for the social media industry and the marketers who depend on it.
ShopMy Might Be Bringing Affiliate Links Into Your Group Chats
ShopMy, fashion’s favoured affiliate marketing platform, lets shoppers make money off their friends.
ShopMy Might Be Bringing Affiliate Links Into Your Group Chats
ShopMy, fashion’s favoured affiliate marketing platform, lets shoppers make money off their friends.
Landmark Social Media Trial Begins That Could Cost Meta $1.4 Trillion
A coalition of US state attorneys general is seeking massive penalties and changes to how Meta operates Instagram and Facebook in the largest trial to date accusing the social media giant of harming young users.
Landmark Social Media Trial Begins That Could Cost Meta $1.4 Trillion
A coalition of US state attorneys general is seeking massive penalties and changes to how Meta operates Instagram and Facebook in the largest trial to date accusing the social media giant of harming young users.
Why Is ‘Influencer’ Still a Dirty Word?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
Why Is ‘Influencer’ Still a Dirty Word?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
Why Instagram’s Shoppable Reels May Be Too Little, Too Late
The tech giant is finally allowing creators to earn affiliate commissions through its in-app product tags. But with so many other influencer monetisation platforms on the market, it faces stiff competition for adoption.
Why Instagram’s Shoppable Reels May Be Too Little, Too Late
The tech giant is finally allowing creators to earn affiliate commissions through its in-app product tags. But with so many other influencer monetisation platforms on the market, it faces stiff competition for adoption.
How to Acquire Customers with Instagram Ads in 2025
As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.
How to Acquire Customers with Instagram Ads in 2025
As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.
Explainer: The Digital Advertising Disruption Coming for Fashion
With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.
Explainer: The Digital Advertising Disruption Coming for Fashion
With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.
Meta Faces FTC Trial With Instagram, WhatsApp Breakup at Risk
In a landmark antitrust lawsuit set to go to trial Monday, the FTC will argue Meta’s acquisitions were illegal, citing the decline of Meta’s apps through increased ads and weakened privacy protections.
Meta Faces FTC Trial With Instagram, WhatsApp Breakup at Risk
In a landmark antitrust lawsuit set to go to trial Monday, the FTC will argue Meta’s acquisitions were illegal, citing the decline of Meta’s apps through increased ads and weakened privacy protections.
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.