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Gucci

Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.

Gucci
Marketing

Top 10 Campaigns of the Season

This season, a CGI gaming goddess takes on the three original Supers and the East African savanna vies with the Berlin skyline for best backdrop. BoF brings you the Top 10 campaigns of the season.


Fashion Week

How Haute Couture Went International

This season, fewer than half the couturiers showing in Paris are French. BoF investigates how haute couture has gone global and the opportunities for fledgling brands.


Fashion Week

New Day Rising at Dior

In a bold move, Dior endorses two designers from the studio. And they rise to the challenge.


Fashion Week

Top 10 Menswear Shows of Autumn/Winter 2016

BoF's Top 10 Menswear Shows of the European collections.


Luxury

Bank of China Surrenders Records in Gucci Case After Fines

Bank of China Ltd. turned over records in a case brought by Gucci America Inc. after a US judge fined it $50,000 a day for not complying with subpoenas seeking information about Chinese makers of counterfeit luxury goods.


Fashion Week

In Milan, Escapism is Beautiful, But Reality Strikes Back

As our global reality gets grittier, many designers turned to pure escapism, while others, like Miuccia Prada, stared ominous times in the face.


Fashion Week

The Gorgeous and the Sinister at Gucci

Between beauty and madness — there lies Alessandro Michele's Gucci.


Global Markets

The Luxury Brand Balancing Act

Fashion’s luxury megabrands have long struck a delicate — and highly lucrative — balance between exclusivity and accessibility. But as digital media, globalisation and off-price retailing reshape the industry, are they in danger of losing the balance that made them so successful?


Global Markets

As Slowdown Takes Toll, Pressure Grows on Bailey to Transform Burberry

Christopher Bailey, chief executive officer of Burberry, is now facing a slowdown in the global luxury market that could pose the biggest challenge to his executive career.


News & Analysis

For Tom Ford, the Real Runway Is the Red Carpet

The international fashion superstar has turned the award show step-and-repeat — Hollywood's prime promotional tool — into his runway: a showcase for his meticulous evening attire.