Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


The Growth Conundrum
As key global markets continue to cool, business growth in the luxury sector will be hard won in 2016. But, here are three levers that fashion’s luxury megabrands can employ to drive growth.

The Digital Iceberg
Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.

Inside the Business of Barneys New York
Days before Barneys New York’s much-anticipated return to downtown Manhattan, chief executive Mark Lee and chief operating officer Daniella Vitale talk to BoF about the company’s journey from the brink of bankruptcy to record sales — and what's next.

Super Shrink Me: The Rise of the Mini Handbag
In the last decade, luxury handbag prices have skyrocketed. Now, brands are making smaller versions of iconic styles to win back aspirational consumers.

Nearly 10,000 Fake Goods Worth $1.6M Seized in Puerto Rico
US agents in Puerto Rico have seized nearly 10,000 counterfeit products imitating the brands of Apple, Cartier, Gucci, BMW, Porsche and others in one of the biggest seizures of its kind on the island.

Chinese Tourists Boost Japanese Mall Sales to Record
Chinese tourists buying million-yen watches and luxury brands helped boost sales at Japanese premium outlet malls owned by Mitsubishi Estate Co. to a record last year, as a weaker currency led to a surge in bargain-hunting visitors.

The Risks of Changing Creative Directors
Changing the guard at the creative helm of a major fashion house is capital-intensive but can reap great rewards. What’s at stake when fashion houses cycle through designers?

How to Fix the Fashion System
With designers departing historic houses and the rise of digital creating a culture of more, more, more, BoF editor at large Tim Blanks joins designer Erdem Moralioglu, blogger Susanna Lau, publicist Daniel Marks and editor JJ Martin to discuss the problems facing the industry and how to fix them.

Can China End the Illicit ‘Daigou’ Trade?
Lowering import tariffs and tightening customs controls are among the Chinese government’s strategies for curbing "selling agents” who trade in luxury goods at lower prices. Will it work?

What Recession? Wealthy Russians Snap Up Luxury Goods
Luxury brands are seeing strong sales even as mass market plunges.