Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.
This Week: The Holiday Shopping Season Begins
Consumers are getting choosier about where they spend. Retailers will need to work extra hard to ensure it’s in their stores, and not competitors’.
First Came the $100 Wide-Leg Jeans. Then the $700 Shopping Spree
The rise of wide-leg jeans is sparking a transformative shift in fashion, prompting brands like Gap, Madewell, and Lululemon to expand their offerings as consumers purchase complementary items, driving increased sales and reshaping wardrobe choices among teens and young women.
Case Study | How to Create the Perfect E-Commerce Site
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
Do Mass Brands Need Creative Directors?
This week, Uniqlo appointed Clare Waight Keller the creative director of its main line, while Stefano Pilati signed on for a collection with Inditex flagship Zara and Zac Posen staged a New York Fashion Week bash with Old Navy. The jury is still out on whether hiring designers from high-fashion will drive retail results.
Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands
Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.
This Week, a Check-In on Gap’s Turnaround Efforts
Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.
Gap’s Head of Creative on the New Linen Moves Campaign and the Team Behind It
Following the launch of the latest spring campaign, Calvin Leung shares how Gap is re-centring on its purpose to reignite the brand, fostering a culture of creativity and curiosity.
Creating Cultural Moments in the Age of Algorithms
Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.
Op-Ed | With Zac Posen, Gap Needs to Avoid Repeating a Big Mistake
Gap Inc.’s bet on bringing a touch of luxury to its affordable clothing line could be a strong one, but it must be mindful not to repeat its recent mistakes in trying to force a mainstream brand onto the runway as it did with Banana Republic.
The BoF Podcast | Richard Dickson on How to Recapture the Magic of Gap
CEO Richard Dickson, the executive responsible for Barbiemania in 2023, is now trying to give Gap the same treatment.