Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.
Kanye West Moves to End His Deal With Gap
If the partnership falls apart, it would be an early and startling end to what was supposed to be a 10-year deal with billion-dollar ambitions.
Kanye West Moves to End His Deal With Gap
If the partnership falls apart, it would be an early and startling end to what was supposed to be a 10-year deal with billion-dollar ambitions.
What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?
BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.
What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?
BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.
Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.
Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.
The Debrief | Inside the Gap and J.Crew Comeback Attempts
BoF’s Cathaleen Chen and Marc Bain join Lauren Sherman to talk about retailers’ big hires, hopes and plans for bringing their brands back to life.
The Debrief | Inside the Gap and J.Crew Comeback Attempts
BoF’s Cathaleen Chen and Marc Bain join Lauren Sherman to talk about retailers’ big hires, hopes and plans for bringing their brands back to life.
Gap’s First Yeezy Product Is Here
The hotly anticipated tie-up between Kanye West’s Yeezy brand and Gap launched with a blue puffer jacket made from recycled nylon.
Gap’s First Yeezy Product Is Here
The hotly anticipated tie-up between Kanye West’s Yeezy brand and Gap launched with a blue puffer jacket made from recycled nylon.
Gap Bets It All on Yeezy
This week, everyone will be talking about Gap’s earnings (and any clues about its upcoming Yeezy line), the return of vacation travel and hopes for a rebound in makeup sales.
Gap Bets It All on Yeezy
This week, everyone will be talking about Gap’s earnings (and any clues about its upcoming Yeezy line), the return of vacation travel and hopes for a rebound in makeup sales.
At Gap, How Community Culture Powers Creative Output
BoF sits down with Gap’s VP global creative director Len Peltier to hear how the apparel company uses its creative campaigns to represent and engage its community.
At Gap, How Community Culture Powers Creative Output
BoF sits down with Gap’s VP global creative director Len Peltier to hear how the apparel company uses its creative campaigns to represent and engage its community.
Why the Era of the Model-Activist Is Here To Stay
As young consumers demand brands reflect their values, companies are increasingly turning to ambassadors with platforms on issues from social justice to environmentalism. But striking an effective partnership can be tricky for both parties.
Why the Era of the Model-Activist Is Here To Stay
As young consumers demand brands reflect their values, companies are increasingly turning to ambassadors with platforms on issues from social justice to environmentalism. But striking an effective partnership can be tricky for both parties.
How Long Can the Kardashian Empire Reign?
Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.
How Long Can the Kardashian Empire Reign?
Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.