Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.
Why This Year’s Holiday Ads Are Going Traditional
Amidst the ‘Ralph Lauren Christmas’ craze, this season, fashion brands embraced traditional holiday storytelling, while celebrity casting choices helped classic themes feel fresh and engaging for younger shoppers.
Four Years Later, Gap Returns to London
After shuttering all its UK locations in 2021, Gap is making its return to brick-and-mortar retail in the country with a new store in the British capital.
Richard Dickson Has Assembled a Dream Team at Gap. Can They Deliver?
With the hiring of Reed Krakoff and John Demsey this week, and Zac Posen last year, the retailer’s top ranks are a who’s who of fashion and beauty industry talent. But boosting sales and breaking into new categories such as accessories and beauty would be a tough assignment for anyone.
Gap Taps Reed Krakoff and John Demsey to Lead Push Into Accessories and Beauty
Gap Inc. said it plans to launch beauty at Old Navy this fall in 150 stores, including some in the form of shop-in-shops. Accessories will encompass handbags, jewellery and leather goods across its portfolio. But venturing into new categories will pose a risk for a retailer still in the early innings of a turnaround.
Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance
Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly.
Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push
The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.
Why Gap Is Going Premium
With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
How Gap Inc. Champions San Francisco’s Creative Community
With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.
The BoF Podcast | How Zac Posen is Reenergising Gap Inc.
BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.