Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.
The Best of BoF 2025: An Omnichannel World
As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.
The Best of BoF 2025: An Omnichannel World
As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Amnesty Says Fashion Benefits From Worker Repression
The human-rights organisation’s first-ever examination of the global garment industry alleged that major brands have been complicit in widespread anti-union abuse across their South Asian supply chains.
Amnesty Says Fashion Benefits From Worker Repression
The human-rights organisation’s first-ever examination of the global garment industry alleged that major brands have been complicit in widespread anti-union abuse across their South Asian supply chains.
Why This Year’s Holiday Ads Are Going Traditional
Amidst the ‘Ralph Lauren Christmas’ craze, this season, fashion brands embraced traditional holiday storytelling, while celebrity casting choices helped classic themes feel fresh and engaging for younger shoppers.
Why This Year’s Holiday Ads Are Going Traditional
Amidst the ‘Ralph Lauren Christmas’ craze, this season, fashion brands embraced traditional holiday storytelling, while celebrity casting choices helped classic themes feel fresh and engaging for younger shoppers.
Four Years Later, Gap Returns to London
After shuttering all its UK locations in 2021, Gap is making its return to brick-and-mortar retail in the country with a new store in the British capital.
Four Years Later, Gap Returns to London
After shuttering all its UK locations in 2021, Gap is making its return to brick-and-mortar retail in the country with a new store in the British capital.
Richard Dickson Has Assembled a Dream Team at Gap. Can They Deliver?
With the hiring of Reed Krakoff and John Demsey this week, and Zac Posen last year, the retailer’s top ranks are a who’s who of fashion and beauty industry talent. But boosting sales and breaking into new categories such as accessories and beauty would be a tough assignment for anyone.
Richard Dickson Has Assembled a Dream Team at Gap. Can They Deliver?
With the hiring of Reed Krakoff and John Demsey this week, and Zac Posen last year, the retailer’s top ranks are a who’s who of fashion and beauty industry talent. But boosting sales and breaking into new categories such as accessories and beauty would be a tough assignment for anyone.
Gap Taps Reed Krakoff and John Demsey to Lead Push Into Accessories and Beauty
Gap Inc. said it plans to launch beauty at Old Navy this fall in 150 stores, including some in the form of shop-in-shops. Accessories will encompass handbags, jewellery and leather goods across its portfolio. But venturing into new categories will pose a risk for a retailer still in the early innings of a turnaround.
Gap Taps Reed Krakoff and John Demsey to Lead Push Into Accessories and Beauty
Gap Inc. said it plans to launch beauty at Old Navy this fall in 150 stores, including some in the form of shop-in-shops. Accessories will encompass handbags, jewellery and leather goods across its portfolio. But venturing into new categories will pose a risk for a retailer still in the early innings of a turnaround.
Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance
Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly.
Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance
Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly.
Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push
The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.
Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push
The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.
Why Gap Is Going Premium
With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.
Why Gap Is Going Premium
With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.