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The World Cup Is a Milestone Moment for Recycled Polyester
With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use
The World Cup Is a Milestone Moment for Recycled Polyester
With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Wanda Says More Chinese Companies Likely to Become FIFA Sponsors
China’s richest man said more Chinese companies are likely to join his Dalian Wanda Group Co. in becoming top FIFA sponsors and help the country’s chances to host the World Cup for the first time.
Wanda Says More Chinese Companies Likely to Become FIFA Sponsors
China’s richest man said more Chinese companies are likely to join his Dalian Wanda Group Co. in becoming top FIFA sponsors and help the country’s chances to host the World Cup for the first time.
Nike Cooperating in US FIFA Investigation of Brazil Claims
Nike Inc. is once again defending a 1996 sports marketing contract in Brazil following new allegations by the US Department of Justice that corrupt Brazilian soccer officials were paid bribes.
Nike Cooperating in US FIFA Investigation of Brazil Claims
Nike Inc. is once again defending a 1996 sports marketing contract in Brazil following new allegations by the US Department of Justice that corrupt Brazilian soccer officials were paid bribes.
Is Nike the Unidentified Company in the FIFA Bribery Case?
The indictment of FIFA officials by a US grand jury says an unidentified sportswear company bribed a Brazilian soccer official for a sponsorship deal — a deal which seems to mirror one obtained by Nike Inc.
Is Nike the Unidentified Company in the FIFA Bribery Case?
The indictment of FIFA officials by a US grand jury says an unidentified sportswear company bribed a Brazilian soccer official for a sponsorship deal — a deal which seems to mirror one obtained by Nike Inc.