Drunk Elephant
The Executive Briefing: Gen-Z Blues, Quiet Sustainability and One Big Sneaker Deal
This month, amid a lull in Trump’s trade war, two giant sneaker retailers merged, beauty’s Gen-Z strategy showed its age and fashion updated its sustainability pitch. Read on for your concise breakdown of May’s key developments from executive editor Brian Baskin.
The Executive Briefing: Gen-Z Blues, Quiet Sustainability and One Big Sneaker Deal
This month, amid a lull in Trump’s trade war, two giant sneaker retailers merged, beauty’s Gen-Z strategy showed its age and fashion updated its sustainability pitch. Read on for your concise breakdown of May’s key developments from executive editor Brian Baskin.
Drunk Elephant Was Never for Kids
The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.
Drunk Elephant Was Never for Kids
The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.
Shiseido Earnings Decline 8.5%, Drunk Elephant Sales Slide 65%
The Japanese cosmetics giant reported an 8.5 percent decrease in sales on Monday, with particularly steep losses at the prestige skincare brand Drunk Elephant and its American and Chinese businesses.
Shiseido Earnings Decline 8.5%, Drunk Elephant Sales Slide 65%
The Japanese cosmetics giant reported an 8.5 percent decrease in sales on Monday, with particularly steep losses at the prestige skincare brand Drunk Elephant and its American and Chinese businesses.
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.
How TikTok Trends Feed the Beauty Product Pipeline
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
How TikTok Trends Feed the Beauty Product Pipeline
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
How Tweens Took Over the Beauty Aisle
Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.
How Tweens Took Over the Beauty Aisle
Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
What Beauty Brands Need to Know About the EU’s Regulation of Retinol
The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.
What Beauty Brands Need to Know About the EU’s Regulation of Retinol
The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.
The Business of Beauty Haul of Fame: The Public Becomes Private
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.
The Business of Beauty Haul of Fame: The Public Becomes Private
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.