Drunk Elephant
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
The Changing Shape of Beauty M&A
Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.
The Changing Shape of Beauty M&A
Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.
Inside the Prestige Hair Care Boom
Sales of high-end hair products grew 32 percent in 2021 and more brands are debuting science-backed scalp serums and hair repair treatments in response to customer demand.
Inside the Prestige Hair Care Boom
Sales of high-end hair products grew 32 percent in 2021 and more brands are debuting science-backed scalp serums and hair repair treatments in response to customer demand.
Drunk Elephant Got the Big Fancy Exit. Now What?
Shiseido’s $845 million acquisition of Drunk Elephant was the most buzzed-about beauty deal of 2019. Here’s how the Japanese conglomerate plans to turn its new brand into a global powerhouse.
Drunk Elephant Got the Big Fancy Exit. Now What?
Shiseido’s $845 million acquisition of Drunk Elephant was the most buzzed-about beauty deal of 2019. Here’s how the Japanese conglomerate plans to turn its new brand into a global powerhouse.
Why Shiseido Bought Drunk Elephant
The Japanese beauty giant will purchase the clean skincare brand for $845 million, adding to a prestige portfolio that includes Shiseido, Nars, Clé de Peau Beauté and Laura Mercier.
Why Shiseido Bought Drunk Elephant
The Japanese beauty giant will purchase the clean skincare brand for $845 million, adding to a prestige portfolio that includes Shiseido, Nars, Clé de Peau Beauté and Laura Mercier.
Shiseido Inks $845 Million Deal for Drunk Elephant
The Japanese beauty company's latest venture is indicative of its attempts to bolster its presence among younger shoppers.
Shiseido Inks $845 Million Deal for Drunk Elephant
The Japanese beauty company's latest venture is indicative of its attempts to bolster its presence among younger shoppers.
How Fenty Beauty Is Selling Cruelty-Free Products to China
Rihanna’s Fenty Beauty, Drunk Elephant, Charlotte Tilbury and others are using a variety of tactics to bypass a Chinese law that mandates animal testing for foreign brands.
How Fenty Beauty Is Selling Cruelty-Free Products to China
Rihanna’s Fenty Beauty, Drunk Elephant, Charlotte Tilbury and others are using a variety of tactics to bypass a Chinese law that mandates animal testing for foreign brands.
Drunk Elephant's Tiffany Masterson Open to a Buyer But Says No Deal Imminent
The beauty start-up has already hired bankers to represent it in a potential sale, but isn’t close to finalising any deals, according to the beauty start-up's founder.
Drunk Elephant's Tiffany Masterson Open to a Buyer But Says No Deal Imminent
The beauty start-up has already hired bankers to represent it in a potential sale, but isn’t close to finalising any deals, according to the beauty start-up's founder.
Unilever Considers $1 Billion Bid for Drunk Elephant
Drunk Elephant reportedly hired investment banks in January to explore a sale.
Unilever Considers $1 Billion Bid for Drunk Elephant
Drunk Elephant reportedly hired investment banks in January to explore a sale.
Who Will Buy Drunk Elephant?
Drunk Elephant, one of beauty's hottest acquisition targets, is exploring a sale. Who has the desire — and the cash — to pay a potential $1 billion for the buzzy skincare brand?
Who Will Buy Drunk Elephant?
Drunk Elephant, one of beauty's hottest acquisition targets, is exploring a sale. Who has the desire — and the cash — to pay a potential $1 billion for the buzzy skincare brand?