David Beckham
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Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Power Moves | LVMH Names Lead for Rihanna Label, Hims Hires Chief Marketing Officer
This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.
Power Moves | LVMH Names Lead for Rihanna Label, Hims Hires Chief Marketing Officer
This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.
H&M Trades Beckham for Weeknd in Push for Younger Shoppers
A near five-year partnership with Beckham, 41, will end this fall, Stockholm-based H&M said Wednesday.
H&M Trades Beckham for Weeknd in Push for Younger Shoppers
A near five-year partnership with Beckham, 41, will end this fall, Stockholm-based H&M said Wednesday.
Beckham Goes to China Under Hong Kong Global Brands Venture
David Beckham-branded products are set to head to China when the British soccer star’s Hong Kong joint venture partner rolls out its goods in a few months.
Beckham Goes to China Under Hong Kong Global Brands Venture
David Beckham-branded products are set to head to China when the British soccer star’s Hong Kong joint venture partner rolls out its goods in a few months.
Simon Fuller to Brand It Like Beckham in Tie-Up with HK Firm
“American Idol” creator Simon Fuller and David Beckham have agreed to set up a joint venture with Hong Kong-based Global Brands Group Holding Ltd. to develop David Beckham-branded consumer products globally.
Simon Fuller to Brand It Like Beckham in Tie-Up with HK Firm
“American Idol” creator Simon Fuller and David Beckham have agreed to set up a joint venture with Hong Kong-based Global Brands Group Holding Ltd. to develop David Beckham-branded consumer products globally.
H&M Adds Retro Hunting Gear to Beckham Wear to Snare Men
STOCKHOLM, Sweden — Your grandfather called them his longjohns. At Hennes & Mauritz AB these days, they're trousers.
H&M Adds Retro Hunting Gear to Beckham Wear to Snare Men
STOCKHOLM, Sweden — Your grandfather called them his longjohns. At Hennes & Mauritz AB these days, they're trousers.