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The Back-to-School Beauty Rush
As tweens pack skin barrier creams alongside their pencil cases, retail giants are turning late summer into a major revenue driver for the personal care category.
The Back-to-School Beauty Rush
As tweens pack skin barrier creams alongside their pencil cases, retail giants are turning late summer into a major revenue driver for the personal care category.
The #RushTok Marketing Strategies That Work
Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.
The #RushTok Marketing Strategies That Work
Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.
For Some Patients, a Facelift Alone Isn’t Enough
'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.
For Some Patients, a Facelift Alone Isn’t Enough
'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.
How Skincare Brands Build Trust in the Misinformation Era
‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.
How Skincare Brands Build Trust in the Misinformation Era
‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.
The Beauty Brands ChatGPT Tells People to Buy
Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.
The Beauty Brands ChatGPT Tells People to Buy
Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.
How Fake AI Influencers Generate Real Cash
From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.
How Fake AI Influencers Generate Real Cash
From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.
Nike Is Challenging Its Challengers
For the first time in a long time, Nike seems to be on the front foot. What does that mean for the brands that have risen to prominence over the last few years?
Nike Is Challenging Its Challengers
For the first time in a long time, Nike seems to be on the front foot. What does that mean for the brands that have risen to prominence over the last few years?
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
Bringing the French Pharmacy to American Retail
French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.
Bringing the French Pharmacy to American Retail
French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.
Why Drugstores Still Aren’t Beauty Hubs
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.
Why Drugstores Still Aren’t Beauty Hubs
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.