CeraVe
The Biggest Beauty Trends to Watch in 2024
TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.
The Biggest Beauty Trends to Watch in 2024
TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
Case Study | How to Sell Skin Care at Every Price
BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.
Case Study | How to Sell Skin Care at Every Price
BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.
How to Market an Affordable Skin Care Brand
Affordable skin care has seen explosive growth during the pandemic. Here’s how some inexpensive brands stand out in a crowded market.
How to Market an Affordable Skin Care Brand
Affordable skin care has seen explosive growth during the pandemic. Here’s how some inexpensive brands stand out in a crowded market.
Will Beauty's Tiktok Love Affair Last?
The platform has a proven ability to turn beauty products into overnight sensations — but for how long?
Will Beauty's Tiktok Love Affair Last?
The platform has a proven ability to turn beauty products into overnight sensations — but for how long?