Calvin Klein
How to Keep Employees Happy After a Merger
The value of a newly acquired brand can plummet if the people who made it a creative and commercial force rush for the exits as soon as the deal closes.
Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells
As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.
Luxury and Fur: Who’s In and Who’s Out?
Moncler and Dolce & Gabbana are among the latest luxury brands to announce a fur ban. But for some big names, the material has enduring appeal.
The ‘Paradigm Shift’ Remaking China’s Fashion Ad Industry
A new dynamic is taking shape between not only Western and Chinese agencies, but also niche and multi-purpose players, creating bold and innovative ways for global brands to connect with the local market.
PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement
The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.
Why PVH Sold Its Heritage Brands
The transaction marks the end of an era for the company as it aims to strengthen its main brands, Calvin Klein and Tommy Hilfiger, and recover from the pandemic. BoF speaks to chief executive Stefan Larsson.
PVH Sells Heritage Brands Assets to Authentic Brands Group in $220 Million Deal
The American fashion group is exiting the business to focus on its core brands, Tommy Hilfiger and Calvin Klein.
Can Fashion Keep Up Its Geopolitical Balancing Act?
H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.
Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang
Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.
Here’s Who Is Hiring in Fashion: Europe
We collate every job opportunity now live on BoF Careers for applicants seeking work in Europe and share exclusive insights and insider tips from hiring managers at Calvin Klein and Zalando.