Calvin Klein
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
The BoF Podcast | How Calvin Klein Taps Into Culture
Calvin Klein’s chief marketing officer Jonathan Bottomley speaks to Imran Amed about the strategy behind the brand’s buzzy Jeremy Allen White-fronted campaign.
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.
Calvin Klein, Levi’s and the Real Value of Marketing
Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.
Why Calvin Klein Ads Still Get People Talking
Steamy images of Jeremy Allen White and FKA Twigs pushed the brand — which has a well-documented history of courting controversy — to the centre of conversation once again, proving casting and timing plus a little bit of provocation can fuel relevance.
PVH Corp: The Power of Trust in Transforming Supply Chains
From zeroing in on traceability to sharpening inventory management, PVH’s chief supply chain officer, David Savman, unpacks in this interview for The State of Fashion 2024 what it takes for retailers, brands and their suppliers to thrive together.
The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted
Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”
Bangladesh Garment Workers Fighting for Pay Face Brutal Violence and Threats
Negotiations over a new minimum wage for garment workers in Bangladesh have sparked mass demonstrations on streets across the capital.