Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


Daniel Lee’s Burberry: The Power of the Singular Object
Accessories are a major part of Daniel Lee’s brief at Britain’s biggest fashion brand. In an exclusive preview with Tim Blanks, the designer breaks down how his Spring/Summer 2024 collection addresses the challenge.

Setting the Stakes for Gucci, Tom Ford and Burberry
For big luxury brands, runway shows usually aren’t make-or-break. This week offers at least one exception to the rule. That, plus what else to watch for in the coming days.

LVMH, Gucci to Expand in India With New Outlets in Reliance’s Luxury Mall
Reliance plans to open top-end luxury mall in Mumbai with LVMH and Kering brands set to open stores, marking retail expansion for brands in India.

Explainer: How Russia’s Wartime Fashion Market Works
Russia’s invasion of Ukraine has been devastating for businesses in Kyiv and changed the dynamics of the fashion industry in Moscow more profoundly than anyone expected early last year.

Where Did Luxury’s Aspirational Shoppers Go?
After years of fuelling growth at luxury brands, the consumer segment group — which typically opts for entry-level accessories — pulled back sharply on spending in the first quarter of 2023. BoF unpacks what happened and what’s to come.

Worldview: Afghan Women Protest Taliban’s Closure of Beauty Salons
This week’s global markets round-up of fashion business news also features H&M’s new partner for Brazil, Chinese sportswear giant Anta and Indian sneaker start-up Flatheads.

How I Became… An Omnichannel CRM Director in Fashion
Jackie Wong has held positions at Burberry, Moncler and Christian Dior. He offers advice on how to balance the science and creativity of marketing and how to build a network of like-minded professionals across industries.

Burberry’s US Sales Fall As Aspirational Demand Weakens
Declines in the US were offset by recovery of Chinese spending, with total comparable store sales for the quarter up 18 percent.

How I Became… Global Head of Digital Marketing and Social Media at Aesop
Leslie Caswell held roles at Burberry and Meta before starting at Aesop. He advises juniors to focus on knowledge not seniority when approaching mentors, and to remember your first job doesn’t need to be your dream job.

Burberry Americas Slowdown Sours China Rebound
Shares fell 6 percent after deteriorating sales in the Americas overshadowed a resurgence in Chinese demand. The British megabrand is in the midst of a transformation under CEO Jonathan Akeroyd and designer Daniel Lee.