Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Hong Kong Luxury Retailers Adjusting to Drop In High-Spending Chinese Tourists
The rise of competing shopping hubs like China’s Hainan island, changing consumer preferences and a rise in online shopping have fundamentally changed demand for luxury goods in Hong Kong.
How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.
Inside Burberry’s Growth Strategy
In an interview with BoF the day of his first major speech to investors, Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand with designer Daniel Lee.
Why Retailers Are Bracing for a Bleak Holiday Season
With consumers expected to buy less this holiday season, categories poised to outperform the industry include off-price and personal care. But brands can still appeal to shoppers by conveying a sense of value, whether through discounts or a point of differentiation.
Taking Stock of the Burberry Reboot
The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.
Can Luxury Brands Grow in 2024?
For over a decade, luxury brands could depend on casualisation, China and a post-pandemic boom to drive record sales and profits. Now that those factors have played out, its unclear where they will turn next for growth.
Burberry Shares Fall 10 Percent As Company Forecasts Lower Full-Year Sales
The company will be unable to meet its full-year revenue guidance if softer demand in the global luxury market continues, the British luxury company said Thursday.
What Fashion Recruiters Are Looking for in Job Candidates Today
BoF Careers gathers advice from recruitment executives, HR managers and DEI leaders from fashion brands and businesses on their top tips for emerging talent navigating fashion’s job market.
At London Fashion Week, Mitfords and a Megabrand
Susie Lau reports from London, from Erdem Moralıoğlu’s deft mining of Chatsworth to Daniel Lee’s sophomore outing for Burberry.