Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Burberry’s CEO Shake-Up, Explained
The British trench coat maker’s revenues tumbled over 20 percent this spring. How will new leadership change the strategy? And will it work?
Burberry Replaces CEO as High-End Push Falters
The British trench coat maker has named Joshua Schulman its new chief executive, replacing Jonathan Akeroyd, as its latest attempt to push upmarket fails.
This Week: Richemont and Burberry Have Some Explaining to Do
Both companies could (though mostly likely won’t) use results this week to address speculation about key elements of their business. That, plus Amazon Prime Day returns.
Does Burberry Have the Wrong Strategy?
The British trench coat maker’s latest revamp has faltered. Some point to executional errors, but Burberry may need to rethink its strategy and become a ‘British Coach,’ writes Luca Solca.
Is Burberry a Victim of Its Own Strategy?
After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.
Burberry Sales Fell 12 Percent in Early 2024
The brand isn’t the only one struggling in a cooling luxury market, but the weak numbers increase pressure on CEO Jonathan Akeroyd to deliver Burberry’s long-awaited turnaround.
Luxury Brands Might Think Twice Before Buying Back Their Beauty Lines
In search of greater ownership — both of image and revenues — more fashion houses are wresting back control of their beauty licences. But running a beauty business can stretch otherwise well-resourced, powerful companies beyond their capabilities.
Rebranding Nostalgia: Burberry and JW Anderson
At London Fashion Week, nostalgia brought out the connoisseur of the arcane in designer Jonathan Anderson and the seeker of security in Burberry’s Daniel Lee.
In London, Creativity Under Dark Clouds
The British Fashion Council is celebrating London Fashion Week’s 40th anniversary. The city is still a hotbed of design talent but it’s tough times for young labels, writes Susanna Lau.
Burberry and Gucci: Two Brands With Something to Prove This Week
Both labels are trying to reignite sales and push upmarket, but convincing consumers won’t be easy. Runway shows this week will be another chance to make their case. That, plus what else to watch for in the coming days.