Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
Are Luxury Brands Still Worth It?
Luxury’s results ‘superweek’ underscored just how far consumer demand has fallen. Macroeconomic gloom is part of the problem, but there may be deeper issues with big luxury’s value proposition.
Are Luxury Brands Still Worth It?
Luxury’s results ‘superweek’ underscored just how far consumer demand has fallen. Macroeconomic gloom is part of the problem, but there may be deeper issues with big luxury’s value proposition.
Burberry’s CEO Shake-Up, Explained
The British trench coat maker’s revenues tumbled over 20 percent this spring. How will new leadership change the strategy? And will it work?
Burberry’s CEO Shake-Up, Explained
The British trench coat maker’s revenues tumbled over 20 percent this spring. How will new leadership change the strategy? And will it work?
Burberry Replaces CEO as High-End Push Falters
The British trench coat maker has named Joshua Schulman its new chief executive, replacing Jonathan Akeroyd, as its latest attempt to push upmarket fails.
Burberry Replaces CEO as High-End Push Falters
The British trench coat maker has named Joshua Schulman its new chief executive, replacing Jonathan Akeroyd, as its latest attempt to push upmarket fails.
This Week: Richemont and Burberry Have Some Explaining to Do
Both companies could (though mostly likely won’t) use results this week to address speculation about key elements of their business. That, plus Amazon Prime Day returns.
This Week: Richemont and Burberry Have Some Explaining to Do
Both companies could (though mostly likely won’t) use results this week to address speculation about key elements of their business. That, plus Amazon Prime Day returns.
Does Burberry Have the Wrong Strategy?
The British trench coat maker’s latest revamp has faltered. Some point to executional errors, but Burberry may need to rethink its strategy and become a ‘British Coach,’ writes Luca Solca.
Does Burberry Have the Wrong Strategy?
The British trench coat maker’s latest revamp has faltered. Some point to executional errors, but Burberry may need to rethink its strategy and become a ‘British Coach,’ writes Luca Solca.
Is Burberry a Victim of Its Own Strategy?
After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.
Is Burberry a Victim of Its Own Strategy?
After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.
Burberry Sales Fell 12 Percent in Early 2024
The brand isn’t the only one struggling in a cooling luxury market, but the weak numbers increase pressure on CEO Jonathan Akeroyd to deliver Burberry’s long-awaited turnaround.
Burberry Sales Fell 12 Percent in Early 2024
The brand isn’t the only one struggling in a cooling luxury market, but the weak numbers increase pressure on CEO Jonathan Akeroyd to deliver Burberry’s long-awaited turnaround.
Luxury Brands Might Think Twice Before Buying Back Their Beauty Lines
In search of greater ownership — both of image and revenues — more fashion houses are wresting back control of their beauty licences. But running a beauty business can stretch otherwise well-resourced, powerful companies beyond their capabilities.
Luxury Brands Might Think Twice Before Buying Back Their Beauty Lines
In search of greater ownership — both of image and revenues — more fashion houses are wresting back control of their beauty licences. But running a beauty business can stretch otherwise well-resourced, powerful companies beyond their capabilities.
Rebranding Nostalgia: Burberry and JW Anderson
At London Fashion Week, nostalgia brought out the connoisseur of the arcane in designer Jonathan Anderson and the seeker of security in Burberry’s Daniel Lee.
Rebranding Nostalgia: Burberry and JW Anderson
At London Fashion Week, nostalgia brought out the connoisseur of the arcane in designer Jonathan Anderson and the seeker of security in Burberry’s Daniel Lee.