Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
This Week: Burberry Goes Back to Basics, Again
When times get tough, the British brand tends to lean more heavily on its heritage. A traditionalist makeover is expected to be announced alongside what are expected to be bleak earnings on Nov. 14.
Op-Ed | Moncler Can Keep Itself Warm With Potential Burberry Bid
With other luxury companies waiting in the wings, there may be a limited window to strike a deal to acquire the iconic British retailer.
Burberry Shares Jump on Report of Moncler Takeover Bid
Burberry’s stock jumped more than 7 percent after speculation emerged that Italian competitor Moncler could be exploring a potential acquisition of the British luxury brand.
Makeup Artist Sam Visser on How Creativity Sets Him Apart
BoF sits down with prominent makeup artist and Dior Beauty Ambassador, Sam Visser, to hear how prioritising creativity has enabled him to become one of the most influential makeup artists of his generation.
Opinion: Burberry’s Ray of Hope: A Britpop Revival
The British mega-brand’s recent show offered a few clues about new CEO Josh Schulman’s strategy. Oasis’ reunion tour and the rise of #Britishcore on TikTok could give his plan a boost.
London Designers Keep Calm and Carry On Being Creative
At London Fashion Week, designers largely stomached the market slowdown and got on with it, writes Susanna Lau.
London Fashion Week: What’s Next?
JW Anderson and Burberry come up with very different answers to that question, writes Tim Blanks.
This Week: Burberry, Gucci and the Federal Reserve Could Surprise Us
Two struggling luxury brands will show their latest collections, while the US central bank is expected to make a long-anticipated cut to interest rates.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
Are Luxury Brands Still Worth It?
Luxury’s results ‘superweek’ underscored just how far consumer demand has fallen. Macroeconomic gloom is part of the problem, but there may be deeper issues with big luxury’s value proposition.