Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Burberry’s Reset Begins to Click
The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.
Burberry Cuts Jobs as Full-Year Profit Swings to Loss
Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.
This Week: Is Burberry’s Turnaround a Go?
The British luxury brand hopes to top low expectations for a second quarter.
Top 10 Shows of the Season
Duran Lantink leads BoF’s list of best shows from the Autumn/Winter 2025 season.
The Value of London Fashion Week
Daniel Lee’s refocused Burberry won over plenty of eyeballs, but London’s purpose in the fashion ecosystem is more about incubating rising talents like Dilara Findikoglu and S.S. Daley than earned media value, writes Susanna Lau.
This Week: Transitional Fashion Weeks in London and Milan
With so many brands between designers, the shows will be as much about luxury’s past as its future.
Chief Product Officers Are Fashion’s New Power Players
From Burberry to Michael Kors and Under Armour, brands are leaning on product chiefs to navigate economic uncertainty and reignite innovation.
Customers to Brands: Know Thyself
Fashion brands are working harder to clarify their messaging around what they stand for and what makes them different. How will customers respond?
Executive Memo | Luxury Has a Pricing Problem. What Now?
Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.
Luxury’s Pricing Reality Check
Value for money matters, even at high-end brands. This week, Mulberry joined Burberry and Capri in admitting rampant price inflation has contributed to a collapse in demand. Will others follow suit?