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Burberry

Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.

Burberry
Luxury

Trump Tariffs Hit European Luxury, Shares Tank

LVMH and Hermès stock fell about 3 percent and 4 percent respectively, in line with sector peers including Kering, Prada and Burberry, after the US president announced a 50 percent duty on imports from the European Union.

Luxury

Trump Tariffs Hit European Luxury, Shares Tank

LVMH and Hermès stock fell about 3 percent and 4 percent respectively, in line with sector peers including Kering, Prada and Burberry, after the US president announced a 50 percent duty on imports from the European Union.


Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.


Luxury

Burberry’s Reset Begins to Click

The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.

Luxury

Burberry’s Reset Begins to Click

The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.


Luxury

Burberry Cuts Jobs as Full-Year Profit Swings to Loss

Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.

Luxury

Burberry Cuts Jobs as Full-Year Profit Swings to Loss

Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.


Luxury

This Week: Is Burberry’s Turnaround a Go?

The British luxury brand hopes to top low expectations for a second quarter.

Luxury

This Week: Is Burberry’s Turnaround a Go?

The British luxury brand hopes to top low expectations for a second quarter.


Fashion Week

Top 10 Shows of the Season

Duran Lantink leads BoF’s list of best shows from the Autumn/Winter 2025 season.

Fashion Week

Top 10 Shows of the Season

Duran Lantink leads BoF’s list of best shows from the Autumn/Winter 2025 season.


Fashion Week

The Value of London Fashion Week

Daniel Lee’s refocused Burberry won over plenty of eyeballs, but London’s purpose in the fashion ecosystem is more about incubating rising talents like Dilara Findikoglu and S.S. Daley than earned media value, writes Susanna Lau.

Fashion Week

The Value of London Fashion Week

Daniel Lee’s refocused Burberry won over plenty of eyeballs, but London’s purpose in the fashion ecosystem is more about incubating rising talents like Dilara Findikoglu and S.S. Daley than earned media value, writes Susanna Lau.


Fashion Week

This Week: Transitional Fashion Weeks in London and Milan

With so many brands between designers, the shows will be as much about luxury’s past as its future.

Fashion Week

This Week: Transitional Fashion Weeks in London and Milan

With so many brands between designers, the shows will be as much about luxury’s past as its future.


Workplace & Talent

Chief Product Officers Are Fashion’s New Power Players

From Burberry to Michael Kors and Under Armour, brands are leaning on product chiefs to navigate economic uncertainty and reignite innovation.

Workplace & Talent

Chief Product Officers Are Fashion’s New Power Players

From Burberry to Michael Kors and Under Armour, brands are leaning on product chiefs to navigate economic uncertainty and reignite innovation.


Marketing

Customers to Brands: Know Thyself

Fashion brands are working harder to clarify their messaging around what they stand for and what makes them different. How will customers respond?

Marketing

Customers to Brands: Know Thyself

Fashion brands are working harder to clarify their messaging around what they stand for and what makes them different. How will customers respond?