Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Why Men’s Fashion Shows Are Back
With its return to Milan Fashion Week Men’s next January, Ferragamo is the latest brand to step away from the co-ed show trend. But what’s the strategic rationale behind this?
Power Moves | Riccardo Bellini Moves to Chloé, Burberry Adds to Board of Directors
This week, Chloé taps Maison Margiela’s CEO, while Burberry appoints an Asia-based drinks executive to its board of directors.
Internet Slang Can Help Brands Boost the Bottom Line
To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers.
Don’t Believe the Hype: Exclusivity Still Matters
Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.
Nordstrom Needs New York. Does New York Need Nordstrom?
Nordstrom's massive new women's store, its first in Manhattan, is a big bet on the future of department stores even as some of its rivals are in retreat. But the Seattle-based chain isn't entering the city blind.
London’s Young Designers Face Brexit
Just two weeks before the United Kingdom is set to break with the European Union, BoF talks to London’s young designers about their hopes, fears and plans.
How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?
Report: Barneys Nears Bankruptcy Deal With Authentic Brands Group
After filing for bankruptcy earlier this summer, the luxury department-store chain closes in on a $270 million deal, according to sources familiar with the matter.
The Business of Saving Barneys
Reviving the upscale department store chain will take more than a Kith-like remake.
Bicester Village Plans New York Presence
Value Retail is planning a Bicester Village outlet in the New York metropolitan area, Chairman Scott Malkin tells BoF.