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Burberry

Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.

Burberry
Luxury

Hugo Boss Plunges to 9-Year Low as Turnaround Unravels

The German brand's stock fell as much as 13 percent as suitmakers struggle to adjust to the trend toward casual office attire.


Retail

The New Rules of Merchandising

The internet has disrupted the way brands and retailers turn designs into the sort of products that fly off shelves, elevating the role of the merchandiser. Companies that encourage collaboration and intuition informed by data can stay a step ahead.


News & Analysis

Fashion’s Long Road to Inclusivity

From charges of cultural appropriation to outright racism, the last year has made clear just how far fashion still has to go to become more inclusive. Now, a perfect storm of identity politics, consumer activism and social media may bring about lasting change.


Retail

Burberry Partners with The RealReal to Tap Fast-Growing Resale Market

The luxury British brand will offer consignors of its items a personal shopping experience, enticing them back into its stores.


News & Analysis

BoF Wanted to Celebrate Diversity. Fashion Leaders Saw More of the Industry's Superficiality Around Race.

The designer Kerby Jean-Raymond took BoF and founder Imran Amed to task on social media this week, criticising what he saw as the publication’s shallow approach to inclusivity. His comments found support among a diverse group of fashion insiders.


Workplace & Talent

Power Moves | Kering Appoints Diversity & Inclusion Chief, Victoria Beckham Names CEO

This week, Kering hires its first chief diversity and inclusion officer, while Victoria Beckham Limited announces Paolo Riva’s successor.


Workplace & Talent

ASOS Shakes Up Executive Board

The company revamped its board by naming several new directors as it looks to bounce back from a string of profit warnings.


Luxury

What Gucci Learned From Dapper Dan and Its Blackface Crisis

One of the world’s biggest luxury brands is paying for its cultural insensitivity — and trying to change.


News & Analysis

How Sustainability Became Fashion’s New Battleground

The industry has long treated climate initiatives as a secondary concern, but as scrutiny from consumers and regulators heats up, finding a way to strike the delicate balance between environmental impact and growth is becoming a business imperative.


News & Analysis

Tmall: An Incubator for China’s Emerging Designers

BoF meets with Tmall executives and four designers showing as part of the marketplace’s ‘China Cool’ programme to discuss the growing influence of Chinese designers.