Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?
Burberry Warns of Dire Sales Slump as Coronavirus Spreads
The British luxury giant had previously flagged a significant hit to sales in China, but the pandemic's spread to Western markets has worsened its outlook, with fourth quarter comparable retail sales now expected to be down 30 percent.
Is Fashion Ready for a Multicultural Minefield?
Social media, Chinese nationalism and a culture war in the US have ratcheted up the risk of costly cultural missteps like those made by Dolce & Gabbana, Gucci, Prada and others. Luca Solca examines what fashion brands should — and should not — do.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
Luxury Brands Burn Unsold Goods. What Should They Do Instead?
The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.
Coronavirus Is Already Changing How People Shop. Here's How.
Any disruption to regular consumer habits will exacerbate existing challenges in the retail sector, analysts say.
Coronavirus Quarantine Puts Italy’s Fashion Capital on Lockdown: What We Know
The drastic measures to contain the spread of coronavirus in Northern Italy adds to the economic toll the pandemic is taking on the fashion and luxury industries.
Coronavirus Wipes Four Months of Gains off SLI
The Savigny Luxury Index went into meltdown this month, with no single company posting gains, as the coronavirus edged closer to becoming a global pandemic.
Hugo Boss Sees Sales Take a Hit Beyond China
The German retailer said the coronavirus will have a significant impact on first-quarter results.
2020’s Top M&A Targets in Luxury
BoF tapped industry experts and analysed the market to determine which brands will likely be targeted this year — and which wild-card mergers could pick up steam.