Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?

The BoF Podcast: Sam McKnight on Why Fashion Is the ‘Eternal Optimist’
In the latest special edition of the BoF Podcast, celebrated hair stylist Sam McKnight talks to BoF Editor-at-Large Tim Blanks about the future of hairstyling and the fashion industry beyond the coronavirus pandemic.

'Revenge Buying' in China Won’t Save Luxury
While other countries have experienced panic buying of essentials during lockdown, China has been debating whether a decadent shopping spree known as 'revenge buying' will be unleashed after the pandemic.

Industry Sees Hope in China, as Coronavirus Takes Toll in the West
Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.

Fashion Executives Braced for Pain, But Optimistic Long-Term, Says BoF Survey
Senior industry managers have a nearly unanimously bleak outlook on how the Covid-19 pandemic will affect business performance, but long-term most are optimistic their companies will rebound, according to a survey conducted by The Business of Fashion.

Fashion’s Supply Chain Disruptions: What You Need to Know
While retailers in western markets have been the visible victims of the current crisis, behind the scenes the nuts and bolts of fashion’s supply chain are facing a bleak future.

In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.

Global Stories From a Month That Changed Fashion Forever
Over the last four weeks, the Covid-19 pandemic has shut down fashion’s capitals and triggered a global economic meltdown. BoF documents the early days of the crisis.

No Company Will Survive Coronavirus Alone
Smart businesses will emerge from this crisis stronger, but only by collaborating with competitors and upholding their responsibilities, not just to shareholders, but to a wider set of stakeholders, including employees, suppliers and society at large.

The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’
BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.