Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Burberry Aligns Runway and Retail Calendar in Game-Changing Shift
In a radical rethink of the fashion calendar, Burberry will combine its men’s and women’s shows together in two annual runway events, with ‘seasonless’ collections available to buy immediately after the shows. In an exclusive, in-depth conversation, Christopher Bailey explains the logic behind this game-changing move.
Rachel Comey Goes West
The designer plans to skip New York Fashion Week and show her Autumn/Winter 2016 collection in March in Los Angeles to support the opening of a new Melrose Place store.
The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.
Resetting China’s Luxury Compass
In spite of the country’s slowing economy, stock market turmoil and a climate of uncertainty, China’s luxury market still presents lucrative opportunities if you know which direction to look.
Why Italian Luxury Companies Are Still Betting on China
In the face of a plummeting stock exchange and predictions of a prolonged bear market, a group of Italian luxury executives remain cautiously, perhaps improbably bullish about the Chinese economy.
The China Edit | Slow Growth, Burberry Hit by Slump, Zhou Chengjian
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
Fixing the Fitting Room
Virtual reality and iPads won't change what's in the mirror, but better lighting and more staff may help sales.
Op-Ed | To Keep Consumers Coming Back, Brands Must Build Desire Around Icons
Luxury brands can be accessible and exclusive, but if they don’t drive desire for signature products, customers will be satiated by entry-level accessories, argues Sonja Prokopec.
The Luxury Brand Balancing Act
Fashion’s luxury megabrands have long struck a delicate — and highly lucrative — balance between exclusivity and accessibility. But as digital media, globalisation and off-price retailing reshape the industry, are they in danger of losing the balance that made them so successful?
Bits & Bytes | Rocket Internet Loses Managers, Smart Fabrics, Zappos Exodus
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.