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Burberry

Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.

Burberry
Global Markets

North Korea's Fashion Secrets

Fashion is an increasingly important tool for North Korea’s ‘black market generation’ to make small but significant changes to the culture and economy of the secretive state.


Technology

The Digital Iceberg

Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.


Fashion Week

A Season Like No Other

Between Tommy Hilfiger's shift to direct-to-consumer shows and Kanye West's music-infused fashion spectacle for Yeezy 3, it's clear that the tectonics of the fashion system are shifting.


Retail

Inside the Business of Barneys New York

Days before Barneys New York’s much-anticipated return to downtown Manhattan, chief executive Mark Lee and chief operating officer Daniella Vitale talk to BoF about the company’s journey from the brink of bankruptcy to record sales — and what's next.


Retail

Burberry Faces US Lawsuit Accusing It of Deceptive Price Tags

Burberry is to face a class action lawsuit in the United States, claiming it used misleading price tags at its outlets stores to fool shoppers into believing they were getting big bargains.


News & Analysis

Burberry Sues J.C. Penney For Selling Knockoffs

Burberry Group Plc sued J. C. Penney Co on Tuesday, accusing the US retailer of trademark infringement for selling outerwear that featured exact copies of its famous Burberry check pattern.


Retail

Streamlining Collections, Paul Smith Reveals Own Fashion Calendar Fix

As the nature of his business changes, the British designer will merge his design teams and collapse his many diffusion lines into two collections comprising both men’s and womenswear, with four drops a year.


Luxury

Welcome to The New World Order

The fashion system is 'broken' but young designer disruptors and bold megabrands are trying to fix it. BoF hails a new era for fashion in which the current system is turned on its head in a bid to find a new working model.


News & Analysis

What Does Burberry's New Strategy Mean for Men's Fashion Weeks?

As fashion brands large and small opt to combine their menswear and womenswear collections, is unifying men's and women's fashion weeks the next logical step?


Retail

Can China End the Illicit ‘Daigou’ Trade?

Lowering import tariffs and tightening customs controls are among the Chinese government’s strategies for curbing "selling agents” who trade in luxury goods at lower prices. Will it work?