Audemars Piguet
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AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy
As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.
The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy
As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.
How Swatch and Audemars Piguet Defied Collaboration Fatigue
The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.
How Swatch and Audemars Piguet Defied Collaboration Fatigue
The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.
Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?
As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.
Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?
As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.
Audemars Piguet’s Plan to Extend Its Winning Streak
The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.
Audemars Piguet’s Plan to Extend Its Winning Streak
The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.
Opinion: Want That Bargain Rolex? Better Act Fast
After a prolonged slump, the secondary market for luxury watches is recovering, though it remains sensitive to economic instability, writes Andrea Felsted.
Opinion: Want That Bargain Rolex? Better Act Fast
After a prolonged slump, the secondary market for luxury watches is recovering, though it remains sensitive to economic instability, writes Andrea Felsted.
Rolex Rejects Retail Push Amid Industry Upheaval
In a rare public appearance, CEO Jean-Frédéric Dufour reaffirmed the brand’s wholesale model and urged unity as Swiss watchmakers battle a market downturn.
Rolex Rejects Retail Push Amid Industry Upheaval
In a rare public appearance, CEO Jean-Frédéric Dufour reaffirmed the brand’s wholesale model and urged unity as Swiss watchmakers battle a market downturn.
Opinion: Rolex Prices Ride High on Tariffs, Gold
The US secondary watch market is stabilising, with prices likely to keep rising for top brands like Rolex and Patek Philippe, Andrea Felsted writes.
Opinion: Rolex Prices Ride High on Tariffs, Gold
The US secondary watch market is stabilising, with prices likely to keep rising for top brands like Rolex and Patek Philippe, Andrea Felsted writes.
Audemars Piguet Chief Comes Out Swinging
The Swiss watchmaker, which grew 12 sales percent in the year to August, will exhibit at Watches and Wonders Geneva next spring, chief executive Ilaria Resta said in a wide-ranging interview.
Audemars Piguet Chief Comes Out Swinging
The Swiss watchmaker, which grew 12 sales percent in the year to August, will exhibit at Watches and Wonders Geneva next spring, chief executive Ilaria Resta said in a wide-ranging interview.
What François-Henry Bennahmias Did Next
The former Audemars Piguet chief executive speaks exclusively to The Business of Fashion about the launch of his new venture, The Honourable Merchants Group.
What François-Henry Bennahmias Did Next
The former Audemars Piguet chief executive speaks exclusively to The Business of Fashion about the launch of his new venture, The Honourable Merchants Group.